PR Samples: Sample Press Releases

Sample Press Release for Valentine's Day Product

2012-02-01T06:02:00.000-08:00

Targeting consumers specifically on Valentine's Day? Here are 3 sets of sample Valentine's Day Press Release.

Hallmark Blooming Expressions

Hallmark is enhancing the tradition of giving flowers on 3 Valentine's Day with the first-of-its-kind Blooming Expressions — a fabric flower that blooms to reveal a message for a special person. Blooming Expressions blossom repeatedly with the touch of a button, letting a consumer express love, appreciation or friendship again and again, while the person receiving the gift relives those warm feelings Valentine's Day and beyond.

Retailing for $14.95, Blooming Expressions reveal one of the following four messages: "I Love You," "You are the heart of our family," "There's only one you!" or "Love you lots!" They currently are available in red or pink shades, and additional colors and messages will be available after Valentine's Day. The full garden of Blooming Expressions is available at Hallmark Gold Crown stores, as well as Walgreens, CVS and other stores where Hallmark products are sold. For more information or to watch Blooming Expressions in action, visit www.Hallmark.com/bloomingexpressions.

Hallmark Storybooks

Just in time for Valentine's Day, Hallmark is adding new titles to its popular Recordable Storybook collection, including Love You Forever, a best-selling story of love between a mother and her growing child, and Under the Same Moon, an inspiring story about love transcending time and distance. With Hallmark Recordable Storybooks, consumers can give the gift of their voice, reminding their Valentine they are loved on Valentine's Day and every day.

The newest Hallmark Interactive Storybook and Story Buddy, Christopher the Sleepyhead Bear, also makes his debut during the Valentine's Day season. Christopher, a cuddly bear in constant search for sweet dreams, responds when key phrases are read aloud from his book. He's the perfect way for one's little Valentine to add wonder and fun to story time. Interactive Story Books and Story Buddies, as well as Hallmark Recordable Storybooks, are available at Hallmark Gold Crown Stores and other Hallmark retailers for $29.95.

Hallmark Greetings

Smiles, hugs and laughter feel good — and sharing them feels even better. With more than 1,400 Hallmark Valentine's Day greetings available, consumers can send a valentine as special as the one they love. Fresh sentiments, rich textures and cool features, such as pop-up displays, lights, sounds and motion, help you open up to your valentines. Let parents, grandparents, siblings and other family members know they're absolutely adored with these new cards available at Hallmark Gold Crown stores and other Hallmark retailers.

Hallmark.com also offers consumers a fun way to put their personalized touch on valentines. With just a few clicks on Hallmark.com, consumers can pick their favorite card design, customize it with a photo and add a personal message to create one-of-a-kind Valentine's Day cards that cannot be found anywhere else. Hallmark.com's selection of valentines also includes Classroom Valentines that kids can customize with a photo, message or both. Hallmark.com offers new Classroom Valentine designs for 2012, including Star Wars, Disney Princesses and more. With Classroom Valentines, kids become the star of the card!

For more information about Hallmark Valentine's Day cards or gifts, visit www.Hallmark.com.

Sample Press Release for Celebrity Perfume

2012-01-27T05:53:00.000-08:00

Scratch and Sniff and Smell like Custody-war Mama Halle Berry. Coty Prestige is currently all out marketing their latest celebrity tailored perfume with the Oscar winner at the forefront. Here's their latest sample press release for February 2012

Reveal the Passion by Halle Berry

Oscar winner and international icon Halle Berry has secured her position as a timeless beauty through a rare blend of natural elegance and sensuality. This irresistible combination is highlighted in her existing scents Reveal by Halle Berry, Halle by Halle Berry, and Pure Orchid by Halle Berry.

Now, with Reveal the Passion, an even sultrier side of Halle is unveiled, promising tantalizing mysteries waiting to be explored. The woman who wears Reveal the Passion is full of confidence, endlessly elegant, and always the most intriguing person in the room. The sexiness of her smile is matched only by the lingering of her touch. She knows intuitively that true passion is intertwined with untamed desire.

"I wanted to create a scent that helped empower women to reveal their passionate sides," says Halle Berry. "Nothing makes a woman sexier or more beautiful than the confidence that comes from within."

When creating Reveal the Passion by Halle Berry, perfumer Olivier Gillotin of Givaudan envisioned a bolder, sexier, more alluring interpretation of the original Reveal fragrance. Deeply feminine and with a touch of a woman's sensuality, Reveal the Passion is a floral woody scent that weaves a delicious web of contrasts. At the top, the fragrance bursts open with a blend of fragrant Italian Bergamot and sparkling Dewfruit. Passionate heart notes of intensely seductive White Champaca and lusciously tempting Mangosteen ignite desire, and are enveloped in an enthralling drydown of Ambered Okoume, Patchouli and luxurious, warm Musks.

Sexy Top Notes: Italian Bergamot, Dewfruit, Freesia, Apple

Passionate Heart Notes: White Champaca, Mangosteen

Sensual Drydown: Branches of Ambered Okoume, Patchouli, Musks

The Reveal the Passion by Halle Berry range will feature a 15 ml and 30 ml eau de parfum.

Shot by renowned photographer Cliff Watts, the Reveal the Passion ad campaign captures Halle's remarkable sensuality and relaxed confidence. In the breathtaking image, Halle reclines effortlessly on a sofa, a sumptuous, bright magenta satin slip of a dress contrasted against her radiant skin. Halle's seductive gaze is fixed on the viewer, its smoldering intensity hinting at the mysteries and secret passions yet to be unveiled. The elegant, jewel-like ring that adorns Halle's resting hand is cut in the shape of the fragrance bottle's dazzling cap, glowing with brilliant fuchsia hues.

The Reveal the Passion by Halle Berry bottle is an eye-catching art deco inspired design in shades of bright magenta. The flacon is curvaceously shaped like a four-sided teardrop with tactile ridges, and the bottle is topped with a jewel-like cut cap. Echoing the bottle shape, the bright magenta box is embossed with sensual waves, complementing the bold-yet-feminine perfume within.

Reveal the Passion by Halle Berry Collection

Eau de Parfum 0.5 oz/15 ml - $17
Eau de Parfum 1.0 oz./30 ml - $28

Available February 2012 in the US, Canada and Latin America at most mass retailers.

Press Release Soft Launch

2011-12-22T09:37:00.000-08:00

Global brand Markenburg Essentials Limited, a professional cosmetic service provider, opened its newest branch at the Tower 1 Bay Ridge Mall in San Marino. This reinforces Markenburg's commitment to the quality standards that the brand upholds.

Markenburg offers 30 kinds of cosmetic procedures which includes Thai facials and Meridian scrubs. In the photo are finance director John Smith with Mall relations officer Mary Kate Wallace.

Press Release for Coffee Shop Company

2011-12-10T06:03:00.001-08:00

Here's a sample Press Release for Coffee Shop Company's latest offerings- hot chocolate for December!

"This time of the year always reminds me of the comfort of keeping warm during the first winter snow," says Dan Kim, founder and chief concept officer for Red Mango. "Watching snowflakes fall while being surrounded by the smell of hot cocoa was the feeling I wanted to capture with our Artisan Hot Chocolate."

Kim, who is committed to reproducing distinctive seasonal experiences into new all-natural holiday treats, suggests savoring the Artisan Hot Chocolate with a dollop of whipped cream and a drizzle of chocolate syrup. The "Artisan" in the name pays tribute to the company's expertise in flavor innovation. True to the company's mission for indulging the natural and healthy way, Artisan Hot Chocolate from Red Mango combines the best of ingredients to melt away the winter chill while elevating the hot chocolate drink to a new level.

Made with all-natural chocolate and nonfat milk, and infused with Ghirardelli® premium cocoa, the velvety Artisan Hot Chocolate is the company's newest winter offering with indulgent rich chocolate swirled with any of four luxurious flavors: Double Chocolate, Raspberry Chocolate Truffle, Irish Chocolate Creme, and Chocolate Amaretto.

The Artisan Hot Chocolate collection is available for a limited time at participating locations nationwide throughout the winter season.

Honoring a Recipient Press Release

2011-09-11T08:52:00.000-07:00

When its an honor to be given an achievement award, the sample press release must relay the person's role and sacrifice for the community and must be written in a respectful, formal manner.

Congratulations to Chief Hal Doughty of Durango Fire & Rescue

The June winner of Safe Firefighter of the Month is Chief Hal Doughty of Durango Fire & Rescue in Durango, Colo. Prior to coming to Durango two years ago, he was with the Farmington Fire Department for almost 20 years.

During his time with the company, Chief Doughty has implemented a program for company performance tasks (CPTs) that involve “playbook” operations for structure fire calls. He has expanded this to cover wildland fires, and continues to expand the CPTs to other fire service operations such as engineering and leadership roles for captains and BCs.

Chief Doughty saw a need for a fitness program as most line firefighters had no particular regimen in the gym, and fitness seemed relatively voluntary. He did quite a bit of research and came up with the Cooper Institute for health and fitness evaluations. These evaluations give individuals a baseline fitness level and goals to make for the next year. The bottom line is if you participate at all in the program you will improve.

Along with the Cooper evaluations, the department does a pack test every year, and Chief Doughty has also implemented a Fitness Assessment Test (FAT) for return to duty for a line firefighter who gets injured on the job. Chief Doughty has written a Fitness SOP to include a medical physical plan, Annual Fitness Assessment Test, Pack Test, Fitness Program and Wellness Program.

In addition, Chief Doughty is working with neighboring mutual aid fire departments on a countywide accountability SOP to include passport placards and on-scene company tags. He is also working on a countywide Rapid Intervention Team (RIT) SOP. Other things the chief is working on to keep his team and community safe are:

Developing expectations for fire captains;
Supporting efforts for a preplan program;
Forming a CADET program at the high school level to teach a Firefighter 1 class;
Setting up Blue Card, Acting In Capacity (AIC) Engineer, Captain and BC programs.

He is also working on Operational SOPs to include ICS/Command bundle, Staging SOP, Accountability SOP, Communication SOP, Response SOP, Structure Fire SOP, RIT, Technical Rescue bundle, EMS bundle and HazMat bundle.

Chief Doughty feels that by implementing these programs and SOPs, as well as others to follow, it makes following the “Rules of Engagement” or the 16 Firefighter Life Safety Initiatives more natural and second nature.

Press Release for a Facial Beauty Product

2011-07-15T03:26:00.000-07:00

A short press release for a global brand specializing in beauty products. Such short press appears on magazine tail ends or special beauty promo sections.

Be Kind to your Skin
If you have sensitive skin, your best bet is a product that leaves out potential irritants like fragrance and colorants. Olay Total Effects+ has developed a gentle version of its Total Effects moisturizer. It is oil, colour and fragrance-free, and does not clog pores. It also contains the patented Vitaniacin complex, a blend of antioxidants and vitamins, plus light diffusers that soften the appearance of fine lines.

Press Release for Refrigeration Company

2011-07-01T03:16:00.000-07:00

SRC Refrigeration

Since 1980, SRC Refrigeration has been satisfying the floral industry with styling, value and dependability. Our “designer series” offers the largest selection of floral refrigeration in the industry; from combination display and storage to standard and custom models.

Simply put, value means more for your money.

All SRC Refrigeration floral coolers exceed “Chain of Life” standards. Learn how “Surround Air” extends freshness by gently bathing the flowers with generous humidity and uniform air temperature.

High quality components along with expert factory installation provide years of dependability. Our excellent warranties are backed by local service companies. Call us today. Many products are in stock or available for quick shipment. Convenient monthly lease and purchase plans are available.

SRC Refrigeration
6615 Nineteen Mile Road
Sterling Heights, Michigan USA
(810)254-0610
Toll Free: 1-800-521-0398

Press Release for Candle Company

2011-06-25T01:20:00.000-07:00

A sample Press Release highlighting a product's quality and description is effective for industry specific products such as this candle company.

Everlasting Elegance

Everlasting Paradise Candles are simply the best mechanical candles available to the commercial decorating industry. With proper care, you will experience many trouble-free years of decorating and profits.

Won’t Drip Wax
Paradise Candles eliminate expensive clean-up problems and damage to equipment, church and carpet linens.

Won’t Burn down
Paradise Candles always remain the same height. No more uneven candles in multi-branch candelabra. No more worries about candles burning down into flammable materials.

Won’t Wilt or Bend
Paradise Candles will put an end to embarrassing “candle droop” caused by excessive heat.

Ideal for:
Wedding Candelabra
Party Supply Rentals
Churches
Floral Design
Interior Decorating
Restaurants
Caterers

Skin Care and Cosmetics Press Releases

2011-06-24T02:57:00.000-07:00

Beauty magazines usually feature the latest press releases on skin scare products. The cosmetic industry is big on publicity regardless of the region, beauty products especially high-end brands always have enough press to go on. Here are some press release samples for skin care and beauty products.

Dior’s revolutionary HydrAction skincare series works both on the surface and deep in your skin to quench and transform a parched countenance. The Aquacapt complex plump up the skin while the Aquaporin technology hydrates by improving the circulation of water between cells.

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If you have sensitive skin, and cleansers leave your face as dry as the Sahara. Skinvac’s dermatological cloth may be a less irritating option. The Daily Cleanser towellete’s ultra-fine grip texture wipes away pore-clogging residue and protruding whiteheads while the Exfoliation cloth stimulates skin cell renewal. Just rinse them after each use, and wash occasionally with a few drops of detergent. For more info visit www.skinvac.com

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Want to wake up to brand new skin? Clinique’s Pore Minimizer Thermal Active Skin Refiner rescues dull-looking skin by getting rid of pore-stretching dead skin cells. This dual action formula uses a combination of chemical (salicylic acid) and physical (cellulose beads) exfoliants to refine skin. It has the additional ingredient of calcium chloride (which warms upon contact with water) to dislodge impurities.

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Spots and freckles have no fighting chance against Cosme Decorte’s Whitelogist. This formula boasts a cocktail of melanin inhibiting ingredients such a rock rose extract, melothria extract, polyphector and coffee seed extract. These combine with phospholipids to produce the PAC-Oligomer complex, which transforms dark-coloured melanin into colourless melanin.

Press Release for Travel and Tours company

2011-05-11T23:36:00.000-07:00

Amadeus signs agreement with Premiere Travel and Tours

Amadeus, a leading technological partner and transaction processor for the global travel and tourism industry, signs a multi-year agreement extension with Premiere Travel and Tours, Inc. The agreement will allow Premiere Travel and Tours, one of country's leading corporate travel facilitators, access to the Amadeus Inventory of 731 airlines, 130,000 hotels, 26 car rental companies, and 20 cruise lines worldwide.

Press Release for Bottled Mineral Water Product

2011-03-15T00:15:00.000-07:00

Sample Press Release for Bottled Mineral Water or Beverage Product

Throughout the day, it is important to have enough water in our body for our well-being. Body fluids can be lost through sweat as we engage in various physical activities in our home and workplace. The fact is, proper hydration is essential to our way of life. Whenever we hydrate, we flush out the toxins and give every cell in our bodies the water it needs to function properly.

We enjoy a burst of energy when we take that sip of water all because dehydration can slw down our metabolism. And thirst is just one of the body signals that tell us that we need to bring back the water we lose.

Good thing there's Viva! Mineralized water. It hydrates, cleanses and revitalizes your body.

A simple sip of Viva can help regulate body temperature and can take out the impurities from our bodies. And since water carries nutrients to our cells, drinking Viva can prove to be beneficial for all metabolic processes that occur in our body.

Press Release Congratulations on Company's Inauguration

2011-03-08T01:27:00.000-08:00

On behalf of TM Equities, I wish to congratulate your group of companies on the inauguration of RedWest LLC.

On the ocassion of its 20th anniversary, a culture of excellance has indeed taken root and it is here to stay at RedWest. This reality is borne out by the company's recent aggressive expansion and upgrading of facilities. When the construction of the RedWest headquarters commenced on May 2011, the Board of Directors envisioned the project as a significant milestone in the company's continuing mission to generate economic growth and creatie opportunities for employment.

The new vision is all about promoting synergy and enhancing the work flow to better serve principals and the staff. With joy and pride, le me again extend my best wishes to the management and staff of RedWest LLC.

Valentine's Day Press Release for Hotel

2011-01-25T20:59:00.000-08:00

Sample Press Release for a Hotel's Valentine's Day Promo

The Peninsula: The Art of Love

“If music be the food of love, play on…”

“the way to a man’s heart is through his stomach.”

“better is a dinner of herbs where love be…”

“for he on honey-dew hath fed…”

The connection between appetite and love or mood is well attested. Food has the task of nourishing the body and brain, love of feeding the soul and spirit, and sometimes the two overlap. The writer Isabel Allende says, quite simply, that any food prepared with love has magic in it.

This is the journey proposed by the Peninsula Manila this Valentine’s – to celebrate on Feb 13 and 14, the link between physical sustenance and love: between the feeding of the body , and of the soul and the heart. En route magical things may happen. The time-honored tradition of the romantic candle lit dinner for two takes on a new guise as Executive Chef Adam Mathis and his kitchen team investigate the ways in which to weave magic into meals, turning every morsel into a spell.

Press Release for a Beauty Product

2010-12-20T08:38:00.000-08:00

Press Release Sample for a Beauty and Face product such as an anti-aging cream brand

The beauty battlefield

Protect yourself from the sun's harsh elements with a powerful skin defender

The most dangerous source of premature skin damage is sun exposure, and studies show that cumulative daily exposure can be detrimental to your skin.

That is why the Prevage team, introduces the Prevage Day Ultra Protection Anti-aging Moisturizer SPF 30. The first ever moisturizer with both high level SPF protection and revolutionary Idebenone, proven as the most powerful and effective anti-oxidant in the market today, with a top EPF (Environmental Protection Factor) rating a 95 - a measurement of the protective capability of anti-oxidants and the highest grade achieved to date.

This moisturizer contains broad spectrum UVA/UVB sunscreens to help protect against everyday sun damage.

Prevage has been endorsed by the Skin Cancer Foundation Seal of Recommendation program. This seal is awarded to UV protection products with a minimum SPF 15 or UPF 30 that meet criteria of the Skin Cancer Foundation.

Press Release for Foam Mattress

2010-11-30T11:31:00.000-08:00

A sample Press Release for a Foam Mattress Brand that is durable and has anti-bacterial qualities.

Millions of people suffer from allergies caused by dust mites and other germs and harmful microorganisms found at home. Perefct Serenity has been especially designed to help address this problem and satisfy the need for a mattress that offers protection against allergy-causing microbes and provides a comfort layer for extra cushioning and support.

A good night's sleep is one of life's best qualities. It is a course of energy alertness and vibrance for the day to come. The best way to experience these qualities is to find a mattress with great protection, comfort and durability.

This new mattress from Uratex provides a comfort layer for extra cushioning and the support that comes with every Uratex Foam mattress. With its elegant wave quilt design and its antibacterial properties you are sure to have a good night's sleep... in Perefct Serenity.

Assurance of Quality
The foam is guaranteed for a period of five full years from date of purchase against inherent manufacturing defects and/or damage, wear and tear under normal usage.

Polyurethane foam has a natural tendency to eventually develop slight shape distortion, minor softening and discoloration. Thus the guarantee is limited to sagging (loss of thickness by more than 25%) and crumbling of the foam slab.

The Quality Seal of Sanitized
The Sanitized Quality Seal is synonymous to cleanliness, purity, hygiene, relief, and most of all, protection from bacteria, dust mites and fungi and unpleasant odors.

Press Release for a Health Product

2010-11-25T08:46:00.000-08:00

A sample press release for a health supplement or organic brand in time for a product launch.

How Narra Fits Into Your Healthy Lifestyle

In this day and age where lifestyle is, more often than not, dictated by a daily routine that is stressful, rushed and demanding of time, how can one cope to stay healthy? One thing is for sure: it takes a lot of discipline.

What constitutes a Healthy Lifestyle?
Regular exercise. Aside from the physical benefits of helping manage your weight and boost your energy level, regular exercise also helps you get through stressful days by helping relax your mind.

Having enough sleep. The demands of work sometimes place you in a situation where you are either deprived of sleep or your sleep pattern gets messed up because of changes in schedules. This takes a toll on your body and mind by lowering your immune system and affecting mental alertness. Make sure you get enough sleep … 8 hours is the recommendation for a good night’s rest to get you going the next day.

Eating the right kinds of food. Fresh is best, whether for fruits & vegetables, meat or seafood. Eating a healthy, balanced diet is always ideal. It is sad to note, though, that because of today’s fast-paced lifestyle and easy access to processed, instant and fast food, proper nutrients are not being fed to the body. This is why we need food supplements – to supplement whatever nutrients we lack.

Narra: the “intelligent” food supplementNarra or Rosewood in English, the Philippines’ national tree, has been known to have healing properties for centuries. In the 16th & 17th Century Europe it was used as a diuretic and folk medicine to combat tumors. In our present day, the countless health benefits of narra continue to be discovered.

Eating unhealthy food and living a stressful, inactive unhealthy lifestyle lowers the immune system, making you prone to various diseases. However, this does not mean that everything in your body becomes unhealthy. Narra works by balancing what the body lacks while boosting what is already there. It takes care of the ailment while protecting what is healthy. Thus, the “intelligent” food supplement … attacking only those that harm the immune system or the parts that need healing in the body. This is nature’s way of allowing the body to heal itself naturally.

The components of narra - isoflavones and polyphenolics – are also known as phytochemicals. Research shows that the consumption of isoflavones fight diseases on several fronts, thereby lowering the risk of getting the diseases. Polyphenolics (or Polyphenols), on the other hand, may reduce the risk of cardiovascular disease and cancer because of anti-oxidant properties that narra possesses.

Further research has shown that narra has the ability to lower blood sugar level, alleviate the inflammation of those suffering from rheumatoid arthritis, and wash away urinary stones by passing through with the patient’s urine.

Aside from the health benefits of narra previously mentioned, some of the other benefits are: fights viral infections, prevents/removes unwanted growths such as warts and cysts, relieves difficulty in urination, fights againsed skin problems such as acne, washes away toxins, relieves pain in menstrual disorder, relieves airway congestion and opens clogged vessels.

But don’t get the idea that Natursentials Rosewood is just for the sick. It is an appropriate and effective food supplement that can strengthen your immune system and minimize your exposure to illnesses.

Narra in Convenient Tea and Capsule Form
Narra is available in tea and capsule form only through Naturteq Direct, Inc. Natursentials Rosewood (Narra Bark and Wood Food Supplement) has a patented formula and has no artificial colors, no sugar, no lactose, no milk, no salt, no gluten and no caffeine. It is worthy to note that Naturteq’s narra trees are nurtured and harvested in a 6-acre organic farm, free from pesticides and away from pollution. Young branches are harvested and processed in a hygienic facility monitored under strict world-class standards. Before being packed, the branches go through a process of drying and refining. A special magnetization also removes excess metal and improves negative ions. The whole process assures you of pure, natural products with no additives & no preservatives.

Develop your own naturally healthy lifestyle now and make Natursentials Rosewood a part of it. Avail of the benefits of this immune booster food supplement only at Naturteq Direct Inc. For more information, you may contact Naturteq Direct Inc. at telephone no. 4709980 visit their website at www.naturteq.com, or email at inquiry@naturteq.com.

Sample Press Release for Organic Health Supplements

2010-11-15T00:31:00.000-08:00

There is a lot of clamor for herbal and organic products in the market today and this is a press release for a line of Organic Health Supplements made from the mushrooms Ganoderma lucidum.

Uniting Nature, Science and Life

The Gano Defense System provides a range of herbal supplements containing Ganoderma lucidum, a medicinal mushroom used in Chinese medicine for over 3000 years. Through scientific research and advance production technology it is now organically grown in the Philippines. The Gano Defense System combats the leading ailments such as diabetes, hypertension, arthritis, liver and digestion disorders.

Created by Nature
We work with nature and local farmer groups for the large scale contract growing of herbs used for our proprietary formulations. We train farmers in good agricultural practices, adapting protocols for organic farming and post harvest technology to ensure the quality of raw materials that go into every product.

Discovered by Science
We are guided by the wisdom of Asian and Filipino folk healing modalities that have been developed over thousands of years, and enhancing these with scientific research in our state of the art laboratory in Negros, the first lab to be GMP and Halal certified by the FDA in the Visayas, with a 5 hectare organic herbal farm, used for our continuing research and development.

Crafted for Life

We believe in doing our share in creating quality products grown on Philippine soil that provides a sustainable livelihood for local farmers, positively impacting rural communities, the country we live in and the next generation of Filipinos.

Visit the website here.

Press Release Message from the CEO

2010-10-07T08:43:00.000-07:00

A sample Press Release Message from the Chief Executive Officer commending a partner firm on its company anniversary.

Greetings!

It has always been my belief that corporate social responsibility should be an essential part of a business.

I wholeheartedly commend the Amazing American Group of Companies for giving its all out support to its subsidiaries and their development projects. Your company is leading not only the mining industry, but also proactively contributing to social initiatives.

On your 30th founding anniversary, allow me to extend my warmest congratulations to the Management and Staff of Amazing American Group of Companies. We wish you all the best in your undertakings and may you continue to safeguard the principles and best practices of our industry.

Signed:
Gordon

Sample Press Release for Energy Company's Commitment to Change

2010-09-13T01:40:00.000-07:00

A sample press release for an energy company's green and renewable energy campaign highlighting their awards and their corporate commitment towards change.

Triumphant faces.

Indeed, we have reason to smile.

In 2008, Team Energy took on the challenge of change and prevailed with a number of milestones. With a renewed outlook and commitment to innovation and excellence, we achieved the ISO 14001 re-certification, the OHSAS 18001 certification, 8 million safe man-hours, and received recognition at the Power Awards and Quill Awards.

Significantly, we were granted Wholesale Aggregator and Retail Electricity Licenses by the Energy Regulatory Commission (ERC), which allows us to further broaden our participation in a dynamic and ever evolving energy market.

Team Energy capitalizes on change as integral to growth and the pursuit of excellence. With heads held high, we emerge even stronger to once again lead the way in the field of power generation and the vision of a truly sustainable future.

Sample Press Release for Men's Wear Fashion

2010-09-07T02:12:00.000-07:00

A sample press release for a men's wear brand. PR for dress shirt company. Back story for men's apparel and men's clothing line.

A Cut Above the Rest
Fashion need not be limited to expensive designer brands, left-of-the-mainstream labels and trendy statements. A flair for putting together and pulling off the most sleek and basic styles denote a penchant for functionality, simplicity and class. Understated sophistication is always overlooked, especially today when people generally favor flashy prints and loud colors. Trends may slip on and off the style radar but the most essential pieces should always be present in your wardrobe. And this is where Arrow makes its mark as one of the most trusted brands in the fashion world.

Since its establishment in 1851, Arrow has been transformed into an american icon in the apparel industry, offering a variety of choices when it comes to clothes that are wearable and stylish at the same time. Arrow is recognized as a worldwide leader in men's wear n over 90 different countries. It has been the go-to brand for thousands of individuals who want their clothes to suit their lifestyles, from corporate to leisure.

Arrow's selection features sleek, suits, slacks, dress shirts, polo shirts, jackets, vests, ties, belts, bags and wallets. These pieces combine the details of classic elegance while maintaining that contemporary look. Whether it's plaid, checkered, pinstriped or solid colors, Arrow provides more subdued modern aspect while giving a nod to the comforts of traditional wear.

Arrow Woman on the other hand, is built on the same tenets as the men's line, offering women the same classic and chic style perfect for the metropolitan female, with an impressive collection of blouses, polo shirts, dresses, slacks, skirts, suits, jackets and handbags. Inspired designs and well edited pieces reflect one's personality, when it comes to choosing clothes, the items represent who a person is and what she believes in.

In the fast-paced world of fashion, Arrow is committed to continuing their winning streak in setting the standard for authentic American style.

Sample Press Release for Groundbreaking Ceremony

2010-08-16T05:54:00.000-07:00

Press Release for Groundbreaking Ceremony of a Corporation making an Investment on a big construction project

Eagle Investment Holdings broke ground recently to mark the start of the construction for the $120 million Research Institute and Education Complex at Springfield San Marino last October 11, 2010. The Institute will include a 500-room lab and quarantine facility covering some 21,000 square meters of floor area.

Leading the groundbreaking is CEO Abgott Dowager with Marketing Head Sylvia Lambert and Community Manager Dr. Hotchner Tibbens.

[Insert Photo] In the background, the first concrete pile is driven to start the construction of the world's first research institute on Halitosis.

Eagle Investment Holdings is known for its visionary investments in the field of nanotechnology and hygiene sciences. The Institute is set to operate by 2012.

Press Release for Eco-Friendly Paint Company

2010-08-14T05:39:00.000-07:00

Sample Press Release for Environmentally Responsible Company. Let consumers know of your eco-friendly mission and vision

NVIRO Paint is Safe

Take charge. End toxic fumes and the use of dangerous chemicals in paints.

Most commercial paints contain ingredients that can cause irreversible damage to the human body. Here are just some of them:

LEAD: Lead poses a threat for unborn babies. If there is lead in the mother's system, it can pass to the fetus wherein it can cause premature birth, low birth weight, and brain and nerve damage.

MERCURY: Mercury is the second most toxic element on earth to plutonium. Toxicity of mercury has been linked to many different diseases, including autism, learning disabilities, Alzheimer's multiple sclerosis, fibromyalgia, lupus, chronic fatigue syndrome, arthritis, depression, and bipolar disorder.

TOLUENE: This substance is irritating to the eyes and the respiratory tract and may affect the central nervous system. Aspiration into the lungs may result in chemical pneumonitis. Exposure at high levels may result i cardiac dysrhythmia and unconsciousness.

Nviro* is not only free of these chemicals but also has a superior formulation that lasts for years. A can of Nviro paint provides a wide coverage that bonds well with concrete and other surfaces, covers hairline cracks and protects your walls from moisture and further damages.

Make a life-changing choice. Paint with NVIRO today!

Press Release for Summer Promotions

2010-07-24T09:49:00.000-07:00

A sample Press Release for a Summer Promo by a gas company

Ready, Get Shell, Go!

Get cool summer treats when you avail of any Shell Helix oil change packages at participating Shell Helix service centres nationwide from March 8 to May 31 and get a chance to win even more prizes in the Shell Helix Hot Summer Shots!

Just take your car on a road trip this summer, have fun in the sun, and you can win cool gadgets!

Press Release for Alcoholic Beverage

2010-07-15T10:31:00.000-07:00

Sample Press Release for Alcoholic Beverage or liquor brand

The Mark of True Friendship

Men seek true and lasting friends. They go through thick and thin together. Good thing there's Fundador Imperial, the newest premium brandy from the House of Fundador , to be with them in their tests of friendship. The original Brandy de Jerez, Fundador is the true Spanish brandy with the benchmark brandy taste and smoothness enjoyed by Filipinos for over 1oo years. Know what matters with Fundador Imperial.

Press Release for Product with New Features

2010-06-25T10:29:00.000-07:00

Press Release for a technology product with new features

Give yourself peace of mind

Want something more than just cool air?

If you’ve been wondering about the air that circulates the four walls of your bedroom – and believe that air is a precious thing that we take for granted, then you’ll certainly want to read on, to find out the many ways in which air can actually be used as a tool to give you peace of mind.

Thanks to the advent of technology, you can now manage the air within your home in more than one way. In fact, gone are the days when air conditioning was merely a tool for cooling. These days, the air con can also function as a dust-busting and air filtering product with Vitamin C Technology and a Follow me function.

Indeed, the Electrolux air conditioner is your best bet to having peace of mind, getting cool and looking good, all at the same time. Specifically, the air conditioner is loaded with a number of different functions that will cool, clean your air, moisturize your skin and follow you wherever your go.

The air con’s bio HEPA filter removes over 95% of bacteria and 99% of dust particles in the air that you breathe. In addition, its Gold Fin Protection Technology prevents bacteria from breeding and spreading, in turn, creating a healthier and more comfortable environment for you and your family.

In addition, the air con’s Vitamin C Technology actually releases pure Vitamin C into the air, which helps improve skin quality and reduce stress. Unbelievably, you don’t have to worry about your skin drying up too much because of your home’s cool temperature – imagine having a rejuvenating mask on your body while enjoying a cozy, cool atmosphere, without any added effort except for pressing the ON button!

And that’s not all. Ever experienced wearing a sweater or a pair of socks in an air-conditioned room just because someone else wanted the temperature that low? Well, with the new Electrolux air con, you can actually avoid the hassle with its unique Follow Me Technology. which lets the user set the remote control unit as the thermostat; so precise cooling actually follows the user as he or she moves throughout the room. The remote control is stylishly designed, and offers a backlight for use in darkness, for example in the bedroom.

Indeed, the Electrolux air conditioner is an all-in-one model that combines unique and superb technology from Europe, providing you with clean air, moisturized skin and targeted cooling. In addition, with an extremely high energy efficiency rating of 11.6, you’ll enjoy numerous benefits such as low noise, energy savings and optimal temperature without sudden changes. In fact, Electrolux air conditioners are amongst the most energy efficient in Asia and use 20% less energy than other non-inverter split type air conditioners, which means they cost less to operate than conventional models, saving consumers money over the life of the system.

Indeed, with these integrated machines - you’ll never have to think twice about turning on the air con again.

For more information about Electrolux’s lifestyle and environmentally friendly appliances, call its customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit their website at www.electrolux.com.ph

Press Release of Brand Tapping into a Large Market Segment

2010-06-12T10:24:00.000-07:00

Press Release of Aircon brand tapping into a large market segment

Electrolux Enters Into 9 billion Philippine Air Conditioner Market

Electrolux, makers of the world’s leading household appliances, brings you the only air conditioners worthy of the name Electrolux. With its renowned European standards in quality and innovation, Electrolux is taking another step into “Thinking of You” by providing the comfort of cooling in your home, with the same promise of durability, performance and elegant design, as its trusted line of frontload washers, refrigerators and vacuum cleaners.

Terry Sales, Marketing Manager of Electrolux Philippines, said: “Electrolux air-conditioners are designed for real consumers' needs and lifestyles. As such, we introduced a new model endowed with ‘integrated innovation,’ which is putting all superb innovations into one product. This air conditioner is the answer to today’s consumer needs, and more than that, it also raises the bar for Filipino standards of living. With this in mind, we expect to be one of the top brands in the local premium market,” he added.

Electrolux air conditioners combine an array of proven air purification technologies to provide consumers with health-enhancing benefits, and better protection from airborne bacteria and pollutants.

Key features of the range include its FOLLOW ME Technology, which provides precise cooling that follows the user as he or she moves throughout the room. Its Gold Fin Technology only to be found in Electrolux’s air conditioners, helps prevent both the condenser and evaporator from any rust and is highly capable of stopping growth of dangerous bacteria. The Active Plasma Filtration system, reduces the incidence of allergies, asthma and even the common cold by guarding against 99% of airborne allergens; 95% of harmful bacteria and 85% of viruses. The Bio HEPA (High Efficiency Particulate Air) filter removes over 95% of bacteria and 99% of dust particles, and thus eliminates the problem of re-pollution when the filtered air is re-circulated.

The air conditioner also minimizes power consumption - by reaching the required temperature rapidly, and then reducing power usage to just what’s needed to keep the temperature stable.

Electrolux recently introduced the line in Indonesia and Malaysia, Vietnam and Thailand.

Terry Sales concludes: “Our air conditioners feature an ‘integrated innovation’ – the all-in-one model that combines the unique and superb technology from Europe. I am confident that our entry into this new product segment will enliven the industry and stimulate growth. The launch of this new product segment will not only enable consumers to benefit from Electrolux premium standards, but it also demonstrates our commitment to enhancing our consumer’s experiences in all aspects of household appliances.”

For more information about Electrolux’s lifestyle and environmentally friendly appliances, call its customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit their website at www.electrolux.com.ph

Press Release for Online Retail Shop

2010-06-02T13:48:00.000-07:00

A sample Press Release for an online store selling clothing items.

New designs for the Global Summer Collection

If you weren't fast enough to shop for your favorite items when we launched the Global Summer Collection, then we have good news for you. Due to popular demand, we have added new styles to our collection! More maxi dresses, flowy dresses, the cutest tees, rompers, and skirts skirts skirts!

And don't forget our I am Filipina shirts. Because of their original design and fabulously fierce statement, they have been selling like pancakes, even reaching Europe and the US! Some are even collecting all designs. Long story short, grab your I am Filipina shirts today. International shipping is available.

And if you're still not convinced why you should shop a Dash Wearables, here are other ideas:

- Surprise your loved one with a gift from Dash Wearables! Delivery is free within the Philippines and we can even add a special gift note from you to her.

- For our well-travelled friends, you can show your pride by wearing our I am Filipina shirts. Whether you are in the US, France, Spain, China or Japan, let your shirt flaunt your Filipina-ness.

- Save the environment, save your gas money! Instead of using up so much gas and energy on traffic and parking fees, you can easily and safely shop for your favorite trends at Dash Wearables.

Convinced yet? Why not forward this email to interested friends.

Visit http://www.dashwearables.com today.

Happy shopping!

Press Release for Health Campaign by Mining Company

2010-05-30T11:20:00.000-07:00

A Mining Company called Mindoro Nickel launches a health campaign to give back to the local community.

Back to basics: Health and Sanitation Programs

Mindoro Nickel actively supports the Barangay Villa Cerveza community clinic that serves the needs of local residents – both Mangyans and Tagalogs. For 2009, the community clinic was able to provide free consultations on 16,000 cases and the provision of basic medical prescriptions and supplies.

For Mangyans, the primary health concerns continue to be pneumonia, amoebiasis, upper respiratory tract infections (URTI), urinary tract infections (UTI), infectious diarrhea, fatigue, anemia, influenza, vertigo, bronchial asthma, pulmonary tuberculosis, vitamin deficiency and parasitism.

These ailments afflicting Mangyans are often recurring due to irregular nutrition, constant exposure to pulmonary tuberculosis, poor hygiene, exposure to the elements and the difficulty of providing regular clinic services due to their highly dispersed settlements. The health concerns of Mangyans are a complex problem because of their lifestyle, culture and poverty situation. Many Mangyans still depend on slash-and-burn agriculture, hunting and gathering or foraging.

For non-Mangyan residents within and adjacent to the tenement area, health concerns include influenza, fatigue, allergies, URTI, UTI, infectious diarrhea, rheumatoid arthritis, dental disorfers, anemia, headaches, pulmonary tuberculosis, emphysema and diabetes.

source: http://www.intexresources.com.ph

Press Release for a Fast Food Company

2010-05-27T09:44:00.000-07:00

Press Release Launch of a New Dish on the Menu for a Fast Food Chain

Chowking Amazes Everyone with its New Orange Meal

What People Are Saying About the New OH!some OH!range Chicken

More and more people are discovering the uniqueness of the new OH!some OH!range Chicken from Chowking and loving every bite of it. We set out to different Chowking branches to find what people are saying about this latest offering. Customers were very satisfied with what that they ordered and raved about the orange twist.

If you're not convinced, then you should try the new OH!some OH!range Chicken meals for yourself at Chowking today. They offer their orange chicken in three dishes: the rice meal, which is your classic orange chicken and rice; the lauriat, which includes the orange chicken, crispy noodles, chicharap and buchi; and the salo-salo set, which is a big serving meant for sharing.

Press Release for an Event Venue

2010-05-16T10:16:00.000-07:00

Press Release for a party and event venue that handles weddings, conferences, launches and mixers.

Young Entrepreneurs Make Things Happen
by Ylana Harel

For a hip and happening venue like 55 Events Place, a place where the extraordinary happens, it’s no surprise that its young owners are, likewise, hip and extraordinary.

The venue is owned and run by young couple, Dick Balajadia and Mars Abesamis, who are set to wed early next year. For the couple, running a business and juggling a hectic schedule is no sour matter. In fact, they have never been more passionate and inspired in their careers.

Dick Balajadia, a culinary arts graduate of the California Culinary Academy in San Francisco, has a passion for food, hence his ownership of two restaurants, I have 2 Eggs and Halfmoon Asian Café, and Mines View Park Hotel in Baguio.

Though Mars Abesamis, Dick’s fiancé, is a certified nurse, she owns the task of managing 55 Events Place, as well as Dick’s two restaurants. In addition to their already full schedules, the young couple plans to open a Day Spa soon.

According to Mars, “I think it was love at first sight for us.” Indeed, one could say that their match was made in heaven, since both come from entrepreneurial families and are budding entrepreneurs themselves. Among Dick’s family’s enterprises include a construction and pharmaceutical company. His eldest brother, Dennis, is responsible for such products as Beach Hut (sunscreen spray), Cycles (laundry detergent for babies), and Halo (artificial sweetener), while his other brother, Dr. Lloyd, who works for the family’s pharmaceutical firm, is responsible for the product, lesofat (orlistat). Mars’ family owns 2 construction companies and a hotel in Palawan.

In spite of their hectic schedules, they enjoy their careers and often don’t feel like they’re working. “Dick loves to cook, and I am a people oriented person so I find joy in doing events. I also like transforming the events place into something wonderful and always look forward to how the place will look after I arrange the decorations and seating,” says Mars.

Despite the heavy responsibility, entrepreneurship satisfies the couple, since it enables them to help other people through employment. “It’s a challenge for us, since if our business fails, we fail. But if it prospers, so do we and our staff.”

As a result of Mars’ and Dick’s passion, 55 Events Place is known as a happening venue, where extraordinary parties come to life. In addition to a stage and backdrop, dance floor, widescreen and projector, the venue also offers the use of KTV and a lighted dance floor. Themed parties that have been held at the venue include a black and white debutant party, a Disney-inspired party, and a hello-kitty themed party, which included a huge inflatable slide and a parlor for kids, complete with nail polish, glitters, glitter tattoo, and a photo booth. In house catering, as well as accredited caterers, like Hizon’s, Tamayo’s, Josiah’s, Swan and VS&F, are also offered.

The young couple is not short of passion, doing what they love and being in love. In fact, aside from running no less than four businesses, the young couple busy themselves by traveling together and bringing out the best in each other. “We are each other’s inspiration,” says Mars.

Press Release for Wedding and Bridal Fair

2010-05-10T13:38:00.000-07:00

We're inviting everyone to come and visit the grandest Wedding festival of the year!

We're going to showcase the latest in fondant cake creation, bridal wear, floral motiffs and bridal themes. Other exhibits from our finest wedding and events supplier will be there!

We're also giving away wedding prizes to a lot of lucky brides which includes a designer wedding gown of her choice.

Please visit our booth Daisies 'N Bridals at the 5th Northern Bridal Show on May 3-5, 2010 from 10am to 9pm @Carlyle Court, Aldridge Mall California.

So count yourself in and plan the wedding of your dreams this early!

Press Release for Bakery

2010-05-06T01:22:00.000-07:00

Sample Press Release for Bakery and Bread Products

Healthy Breads From Goldilocks

While rice is still considered as the staple food, bread has slowly become part of the Pinoy diet. Traditional Filipino favorites include the pan de sal (literally “salted bread”) the sandwich bread (white sliced bread), and the ensaymada or sweet brioche (sweet butter bread twisted and twirled into a turban, topped with melted butter, grated cheese and sugar, with special fillings like ham, macapuno and ube).

In the age when people are concerned about eating healthy, can they still indulge in their favorite breads without worrying about their health? They actually can with the bread products from Goldilocks, the favorite Filipino bakeshop.

Bread products from Goldilocks are now fortified with iron and Vitamin B complex vitamins Thiamine, Riboflavin, Niacin and Folic Acid. Their breads are cholesterol-free, ideal for those who want to eat healthy.

The Goldilocks breads have 0 grams trans fats per serving. Trans fat, according to the U.S. Food and Drug Administration’s website, is made when manufacturers add hydrogen to vegetable oil. This process of hydrogenation increases the shelf life and flavor stability of foods containing these fats. Trans fat can be found in vegetable shortening, some margarines, crackers, cookies, snack foods, and other foods made with or fried in partially hygrogenated oils.

The healthier Goldilocks bread products are guaranteed to taste good but are, at the same time, a healthy alternative. Now, aside from the pan de sal, sandwich bread and ensaymada, Goldilocks breads like the monay, pan de leche, banana bread, pandeciosa, raisin bread, ube bun, cream cheese bun and hopia can be enjoyed without the worry.

In line with this, Goldilocks is offering their healthier breads at discounted prices for a limited time to thank their loyal customers and to entice new customers to try their products. Goldilocks bread products are available at your local Goldilocks stores and supermarkets near you.

Press Release for Translation Company

2010-04-30T11:42:00.000-07:00

Sample Press Release for Translation and Languages Company

Need professional Translation and Interpretation Services?

Let Lexcode Languages & communication do the work for you!

As Korea's TOP translation company now operating in the Philippines, we are proud to have served renowned companies such as Starbucks, LG, Samsung, Hyundai, MBC, and KBS.

Our ISO 9001 certification guarantees the quality of our procedures and output. We specialize in translation & interpretation for a wide range of language pairs such as French, Dutch, German, Italian, Portuguese, Korean, Chinese, Japanese, and Filipino TO English and vice-versa, in all types of documents and topics/industries.

Please come visit our website at www.lexcode.com for more info on our company and to avail of our services. Feel free also to visit our office at 18F Suite 26 Philam Life Tower, 8767 Paseo de Roxas, Makati City, Philippines.

We'll be more than happy to meet your translation & interpretation needs accurately and efficiently!

Restaurant Press Release for Mother's Day

2010-04-23T09:55:00.000-07:00

Press Release for Mother's Day by a Restaurant

Mother's Day is May 9

Show your Mom how much you appreciate everything she does for you!

We are hosting a Mother's Day Brunch Buffet, with incredible raw food delights from Breakfast Crepes to Lunch time bites and of course desserts.

We have 2 seatings for Mothers Day May 9 11am and 1pm $24.98/person you much call and reserve ahead of time. Children 5-12 are $14.98 and under 5 $4.98

Come experience the joy of eating raw.

Press Release for Product Launch

2010-04-20T14:02:00.000-07:00

A sample press release for a product launch organized by an events company for a convenience store franchise.

7-11 Mock Elections (Gulp your Vote) launched by ATP Productions

Last March 2 2010 , ATP productions organized and launched 7-eleven's 7-elections

Basically a spin-off of the "cup your vote" Obama-McCain elections in the USA where one can go to a 7-11 and order a beverage cup with your desired presidentiable-elect on the cup. If you are an Obama supporter and you would go buy an Obama Gulp cup, your purchase would be tallied in the 7-eleven store and your vote would be counted in their mock polls.

Essentially the same model is used here in the Philippines version but there are more cups to choose from since there are more presidentiables vying for office.There were two components to the launch:

An Internal Launch - focused on the store managers and store keepers of 7-eleven so that they fully understand the mechanics of the mock polls

A Media launch - informing the media about the mechanics of the promo and the brand.

ATP is an event organizer in the Philippines which specializes in BTL , corporate events, product launches, and awards nights for top corporations in the Philippines.

Press Release for Father's Day

2010-04-15T09:10:00.000-07:00

Sample Press Release for a Finance Company on Father's Day

Share Dad’s Financial Tips This Father’s Day And Learn About the Life-Changing Power of Microfinance

Oak Brook, Ill. (June 9, 2009) —This Father’s Day, OptINnow is asking people to share lessons their dads taught them about personal finance and to learn more about the power of microfinance to help families in the developing world who are struggling to make ends meet.

Dad’s tips can be posted at OptINnow.org, a website sponsored by Opportunity International, with photos and stories of real men and women across the globe who need a loan to help them build a business and a better life for their families. For as little as $25, donors can select an entrepreneur to fund with a loan and track his or her business success. When the loan is paid back, the money is loaned over and over again to help many more people.

“Dad’s financial advice is the same kind we give every day to thousands of people who are working their way out of poverty,” said Ruth-Anne Renaud, vice president of interactive marketing for Opportunity International. “Opportunity’s business training, combined with small loans, helps these entrepreneurs create businesses that allow them to feed their families, send their kids to school, provide health care and employ their neighbors. Plus, we teach them to save for a rainy day – just like Dad did.”

Financial Advice from Dad Here are just a few of the money tips from Dad that have been shared to date at OptINnow:

• Don’t spend what you don’t have.
• Always save. You never know when a rainy day will come and you’ll need those savings until the sun shines again.
• Learn from my mistakes: always pay cash and don’t wait to start saving money.
• Stay out of debt. Live within your means. Give back.
• Always keep at least $100 in your pocket for life’s little emergencies.
• Work hard for what you want. Delayed gratification is good.
• Give generously and with joy.
• Never buy a car or anything else (other than a house) until you can afford to pay cash.
• Study the business cycles over the past 100 years and make your stock/bond investments accordingly.
• Give back financially. Make it your personal mission to continually give more than is required or expected.

To pick up more advice or to post your own dad’s tips, visit www.optinnow.org/fathersday. Think about the value of the financial lessons your dad taught you – and then consider passing those lessons along by helping to fund a father featured on OptINnow.org

Press Release for Award Winning Brand Initiative

2010-04-05T07:58:00.000-07:00

Pacific Oleo sweeps 6 awards at Chemical Industry's Responsible Care Award 2005

Responsible Care (RC) is the global chemical industry's environmental, health and safety (EHS) initiative to drive continuous improvement in performance.

Pacific Oleochemicals (formerly known as Akzo Nobel Oleochemicals) has committed as a signatory to the voluntary initiative since it was launched by Chemical Industries Council of Malaysia (CICM) in 1994. The RC Awards was aimed to provide recognition to Responsible Care signatories that have made most progress in implementing the Six Codes of Management Practices.

For the RC Awards 2005, Pacific Oleo again emerged the overall winner for the Oleochemicals category; by winning all the six (6) Codes of Management Practices, namely:

• The Distribution Code
• Employees Health & Safety Code
• Community Awareness and Emergency Code
• Process Safety Code
• Pollution Prevention Code
• Product Stewardship Code

Press Release Addressing Employee Strike over Labor Issues

2010-04-02T01:35:00.000-07:00

Press Release Addressing Employee Strike over Labor Issues and Production Plant Matters.

We would like to extend our sincerest gratitude to all our customers whose unwaivering support and patronage inspired us through the difficult times.

After a standoff which lasted for more than one week, Goldilocks Bakeshop Inc. is pleased to announce that the situation outside our production plants has been peacefully and fairly resolved. We are very thankful to all the parties involved who made it possible to achieve conciliation through diplomacy an dialogue.

Special gratitude, however, goes to all our loyal customers. Far beyond being obliged we are humbled by the patience support and understanding you have shown us in light of our recent challenges. Even while we were busy ensuring that our production and services remained as close as possible to peak efficiency, your kind patronage never wavered. Now that our operations are returning to normal, please expect the same kind of Goldilocks service you have grown accustomed to very soon.

As we reaffirm our commitment of excellence, we would also like to thank all the members of the Goldilocks family: our franchisees, affiliates, supliers, managers, and employees. Our company's success would not be possible without your hard work and dedication, and you continue to help shape Goldilocks in serving our valued customers.

Thanks to all of you for making Goldilocks the country's number one bakeshop... you're the 1!

Employees Strike Over Contract

Staff Strike over Closure of Salary Pension Scheme

Press Release for Brand Winning Award

2010-04-01T07:47:00.000-07:00

A Sample Press Release for a brand winning an award

Bio-home won the prestigious 2009 GOOD DESIGN Award by The Chicago Athenaeum Museum of Architecture and Design

bio-home, the latest brand added to the portfolio of Lam Soon’s household care category, has won the 2009 GOOD DESIGN award conferred by the Chicago Athenaeum Museum of Architecture and Design, the oldest and most prestigious international awards program for design and graphic design.

“We are delighted to be named one of the winners of this prestigious design award,” said Mr Whang Shang Ying, Managing Director of Lam Soon. “With a strong innovative team combining our best expertise in R&D, technical packaging and design, we are proud in playing a leading role in driving the eco friendly household category. bio-home dishwashing liquid, is hard on grease yet gentle on the hands and the environment, all in a well-designed package. I think consumers will be pleased.”

Brand Identity: The Art of Package and Label Design

2010-03-16T19:22:00.000-07:00

Package design defines your brand.

TaKaRa Banana au Lait packaging by Naoto Fukasawa

As Jonathan Sands, the chairman of Elmwood Design says in his article

Packaging design is :
• a means of protecting the contents of a package
• a contributor to the cost of the end product
• a sales canvas on which to promote the product's attributes and benefits
• a part of the product experience itself

Its your brand's unique skin that the consumer easily identifies with.

Brand Labels makes products easy targets on supermarket shelves.

Design today has never been this forward.

Its up to the clients to take the risk and let creativity reign.

Package design can help your product stand out in a sea of competitors. Regardless, if you are the most tasty or not.

Package design can let your brand tell its story and it doesn't have to be boring.

Quirky Tea Bag packaging

Also check out this useful article Jonathan Sands's ten golden rules for commissioning successful packaging design

For more marvelous high-end packaging design visit the site http://lovelypackage.com

Press Release Restaurant Promo for Boxing Event

2010-03-06T05:07:00.000-08:00

Brace yourself for another pound for pound showdown as ultimate boxing champion Manny Pacquiao takes on Joshua Clottey.

Watch it live on March 14 8am-1:30pm only at Max's Restaurants. Tickets are priced at P850 each (this includes P300 consumable drinks).

Available at Max's Antipolo, Max's Las Piñas, Max's Scout Tuazon, Max's Taytay and Max's Dasmariñas. Reserve your seats now!!

Press Release for County Event

2010-02-16T08:44:00.000-08:00

If you love the outdoors! That is, all sun, food and great fun with the family, then come on over to Hotchkiss' 10th Fastfood Festival on Sunday, May 16th 2010. Event starts at 8am. Show your true red, white and blue spirit as we celebrate a grand Veterans’ Day parade across 5th Avenue.

Plus enjoy all the Treats of the town has to offer:

• Sample delicious food in our buffet bonanza
• Attend performances by local bands and artists
• Play about in our fun-filled bouncy candy castle
• Enjoy our open market of handmade crafts and baked goods

Come early and participate in this annual fantastic event!

Anniversary Promo for Cosmetics Company

2010-02-01T04:19:00.000-08:00

Our Readers have double cause for celebration this season. As La Mer and Bobbi Brown mark the first anniversary of their arrival at Paris Gallery by indulging each and every reader.

Simply present this magazine at La Mer and Bobbi Brown counters to receive a five day introduction to Creme De La Mer and a complimentary makeover, mascara and metallic eyeshadow from Bobbi Brown. But we quick about it as this offer runs as long as stocks last.

PR for Quality Service Commitment to Customer

2010-01-29T00:04:00.000-08:00

A sample Press Release regarding a product or brand's commitment to quality and good customer service.

Our Commitment to Oven Fresh

In 1977 cookie pioneer Debbie Fields wasn't trying to create the gourmet cookie boom, she was simply impassioned about making the finest oven fresh cookie possible.

Thirty years later we are still moved by that passion - honoring the same commitment to the signature cookie recipes and quality standards that make your experience at Mrs. Fields world-class.

In fact, whenever you pay us a visit you will always find gourmet products, served oven fresh, by inspired, helpful people devoted to making your day sweet. And should you receive anything less than an exceptionally fresh gourmet treat, you can be certain will remedy it immediately.

At Mrs. Fields it is our intention to always surprise and delight you... so why not make every trip a Field's trip.

Thank you for letting us sweeten your day.

PR for Luxury and High End Items

2010-01-28T04:15:00.000-08:00

Nothing holds you back at Emirates High Street. Combining latest in technology with the contemporary, blending luxury with convenience, we offer an irresistible assortment of gadgets and accessories.

From a fully restored classic automobile to a flawless crafted motor yacht for a trendsetter, discover a fantastic range of products that take you further.

Frauscher Motor Yacht 909 Benaco
Equipped with two classic shaft propulsions, the day cruiser features a complete sub-construction and precisely proportion body so that the ride remains smooth even at speeds of 40 knots and beyond. The yacht’s lavish interior includes instrument board, timbered skin, decorative line sofas, table and chairs. If you’re perfect day on the water turns into a quiet evening beneath a star-studded sky, the 909 Benaco converts smoothly into a night lounger with accommodation for four. This version comes complete with customisable features.

1957 Mercedes Benz SL 190
Designed and engineered by Mercedes Benz, this ravishing coupe has been fully restored with original parts and features a straight four SOHC motor, fully independent double wishbone suspension, four-speed manual transmission and sporty soft top. An eye-catching luxury automobile which offers pure driving pleasure.

New Product Launch PR for Restaurant

2010-01-25T04:32:00.000-08:00

An official press release from an Italian restaurant launching a new product on the menu.

Romano's Macaroni Grill Launches New Mediterranean Lunch

As part of its ongoing menu transformation, Romano's Macaroni Grill introduces a new Mediterranean Lunch Menu starting at $6.99, featuring 13 truly delicious new recipes that are lighter and served faster than the company's previous lunch offering. The new lunch menu strengthens its commitment to serve great tasting, authentic Italian Mediterranean food that guests can enjoy every day.

The new Mediterranean Lunch Menu is available Monday through Friday and includes:

* New Fresh Greens with homemade dressing as well as other favorites such as Seared Sea Scallops & Spinach Salad
* Authentic Italian soups like Amalfi Chicken and Pasta e Fagioli
* Fresh Italian sandwiches including Grilled Chicken or Imported Prosciutto served on toasted focaccia bread
* The signature line of Grilled Rosemary Spiedini, such as Grilled Chicken and Jumbo Shrimp, grilled on skewers and served with colorful roasted vegetables

Each new recipe is skillfully prepared by chefs in open kitchens using the finest ingredients. As a true hallmark of the Mediterranean style of cooking, more than half of the items on the new lunch menu also contain less than 450 calories, offering guests choices that both taste great and are better for you.

"Our guests have told us that our previous lunch offering was time consuming, heavy and expensive," said Brad Blum, chief executive officer of Romano's Macaroni Grill. "Based on invaluable feedback from a variety of guests, our new Mediterranean Lunch Menu represents significant improvements in all three areas. It's affordable, offers fresh, simple and authentic recipes and provides a lunch experience that fits nicely into your schedule that you can enjoy every day."

The Mediterranean Lunch Menu is the latest milestone in the company's efforts to transform its entire menu with recipes inspired by the naturally beneficial Italian Mediterranean style of cooking. Transformation of the entire menu began in Spring 2009 and is on schedule to be completed by Summer 2010.

For more information, please see the complete new Mediterranean Lunch Menu at http://www.macaronigrill.com. Additional high resolution photos are available upon request.

Publicity for Valentine's day

2010-01-23T23:10:00.000-08:00

Publicity for a Mall on Valentine's day showcasing its romantic restaurants and shops filed with gift selections.

No matter how long you and your mate have been together, finding the right Valentine's day gift or the perfect Valentine's date can be a challenging prospect. Whether looking for something different or just seeking inspiration, a trip to Festival Supermall certainly relieves you of your unending search for that perfect gift or great date for Valentine's Day. Here are some ideas to help you out:

Shopping
This one should be fun for couples. Rather than just buying him or her a gift, shop continent to take each other's pick. Festival Supermall has unending gift choices from over 600 specialty stores to choose from:

For a unique Valentine gift that is more subtle and understated, a pair of sterling silver earrings or a sterling silver necklace from Enny Monaco is perfect. What could be more a romantic than a planning a special Valentine's getaway with the best wine to share with each other?

Festival Supermall has Ralph's Wine and Spirits and Santis Deli which has a large selection of all of your favorite wines including hard-to-find varieties. Feed each other's vanity a little and visit Beauty Bar which has a complete line of beauty essentials.

For rare and uncommon gift items, Treasure Trove at the 3rd level which is a specialty-store lane designed for the meticulous shopper is the place to go.

There are more than 70 shops for the latest men's and wome
n's fashion and other accessories. A quick tour of these boutiques at the Via Moda and Style Boulevard will reveal that there are shops for fashion-conscious and stylish couples who may want to splurge in casuals, elegant evening and corporate wear.

Food
Festival Supermall houses the best and countless food choices from the easy to the most discriminating palate. A night of music and romance completes the romantic feel for Valentine at Chef's Avenue.

Festival Supermall is the premiere shopping, dining, amusement and entertainment destination.

PR for Valentine's Day Special Offer

2010-01-22T21:56:00.000-08:00

PR for a Valentine's Day product and special offer.

Max's Candy for the Sweet-Hearted

Experience sweet pleasures for lovers and families this Valentines as Max's gives away something special in this very red and cheery month of hearts. Get free special heart-shaped candy enrobed with dark chocolate and topped with colored chocolate for a minimum of $100 worth of purchase.

Get your heart set with every bite, dine in at Max's Restaurant with your loved one and get this sweet treat that will surely create unforgettable experiences as you go reminiscing on memory lane. This is available on February 14 only!

Sample Press Release for Valentine's Day

2010-01-22T21:03:00.000-08:00

A Sample Press Release for a brand or product on Valentine's Day

Love in a Bottle

This Valentine's season, share a gift of a bottle, jug, or a box of Carlo Rossi wih your loved one or friends. Let the good time's flow, and savor one of California's best selling wines.

To date, the Carlo Rossi 30-year heritage has given the world a vast selection of wine flavors; two of which, California Red and Red Muscat, are popular variants.

California Red is a rich, medium bodied wine imbued with aromas and flavours of blackberry and plum, while Carlo Rossi Red Muscat is best suited for those seeking a wine that is sweet and easy to drink.

Repackaged to reflect their new slogan "Let the good times flow," Carlo Rossi comes in 750ml and a 3L box and are available in stores nationwide.

Promo and Publicity for Golf Estates

2010-01-22T04:11:00.000-08:00

Limited Collection Villas at Jumeirah Golf Estates

Move in next year and watch ‘The Race to Dubai’ from the comfort of your own Villa.

Your new luxury villa will be at the home of the Dubai World Championship in November 2009. The eyes of the world will be at this event, being the inaugural tournament and the culmination of European PGA Tour’s Race to Dubai. With a prize fund of US$10,000,000, it is the richest golf tournament in the world. As the ‘The Race to Dubai’ unfolds you could literally watch the winners come home from your own garden.

These Limited Collection villas are available to you through the Oryx Corporation. These luxury villas come complete with full landscape package including swimming pool, integrated barbeque and luxury branded kitchen by SieMatic with Neff appliances, and will complete by mid 2009.

Discover the Oryx experience.

Press Release for Kitchen Products and Wares

2010-01-21T04:08:00.000-08:00

Press Release and PR for Kitchen appliances and wares. A publicity write-up for kitchen and home products.

You’ve travelled far and wide, experienced different cultures and explored new places that have changed the way you look at life. Yet one thing hasn’t changed is the delightful feeling when you come back home. Make your favourite place in the world even more beautiful with state-of-the-art home appliances to stylish decor additions. Hone in on the finest the world has to offer, all available at The High Street.

Eva Solo Oil-Vinegar Carafe
Oozing sophistication in the kitchen, this carafe helps you create that perfect flavour. Created from crystal clear glass it comes with a tight fitting drip-free pouring lid that retains the aromas of your oils or vinegar. This solution to your oil-spilling worries is also dishwasher safe.

Eva Solo Salad Dressing
Even your own kitchen deserves its own work of art. This beautiful dressing shaker is not only perfect for mixing your own salad dressing or marinade, but also for storing your oil and vinegar. Its pouring spout catches every last drop before it falls and the tight-fitting lid keeps the flavours and ingredients intact.

Offcina Alessi Fruit Basket Sugar Bowl and Creamer
Apples and oranges may not stand comparison, but when accompanied by a pear, they go strikingly well together. Winner of the 2008 Design Plus Award, the stainless steel apple-shaped sugar bowl, pear-shaped creamer and orange-shaped plate make a stylish, functional and timelessly elegant set.

AdHoc Marrakesch Salt or Pepper Mill
Crafted from an inebriating mix of acacia wood, woven textiles and modern vinyl and ceramic, the Marrakesch Mill, fillable with salt or pepper, captures the diversity and vibrance, the past and present of the famous “Red City”. An original creation, walking the line between historic ornamentation and modern clarity, it will add a welcoming, authentic touch to your meals.

Press Release for Luxury Vacation Spots

2010-01-20T11:48:00.000-08:00

Press Release for high-end Vacation getaways

Luxurious Adventures

Feel your pulse as you’re confronted with the beauty and grandeur of nature at its finest. Whether you’re walking the picturesque golf courses of Scotland, admiring the stately island of Mauritius or immersing yourself in the bustle of Hong Kong, you’ll find a breathtaking adventure of unmatched luxury.

Golf Weekend with Gary Player
An unforgettable day with a golf legend for golf enthusiasts, here’s something impressive for your memoirs and those of two friends. Tee off with the legendary Gary Player, winner of 163 tournaments worldwide and one of only five men to capture golf’s Grand Slam.

This extraordinary day begins with a lesson from the world’s best bunker player himself, 18 holes of golf and a private dinner following the round. With a career spanning more than half a century, including a record 51 appearances at the Masters, Gary Player will undoubtedly make this a day to remember. Booking is for up to three people on a agreeable date within one year of this purchase.

Mauritius: Constance Belle Mare Plage Resort and Villas
The luxurious beach resort of Constance Belle Mare Plage is located on the East Coast on a private realm of beauty and harmony, and is the only hotel in Mauritius to have two 18-hole championship golf courses, with complimentary access for its guests. The hotel features sea-facing rooms, suites as well as two-bedroom and three-bedroom villas, a Shishedo Qi pavilion spa, seven restaurants, six bars, 24-hour room service, shopping arcade, hairdresser, beauty salon, business centre, children’s activities, babysitting, interconnecting and non-smoking rooms. Sports and leisure facilities available at the hotel include scuba diving, motorised and non-motorised water sports, four outdoor pools, fitness centre, spa, sauna, Jacuzzi, steam bath, massage, two 18-hole championship golf courses, four floodlit tennis courts, squash courts, table tennis, yoga, aerobics and excursions in the lagoon.

Press Release for Furniture Company

2010-01-20T11:39:00.000-08:00

A Press Release made for a Furniture Company into Custom-Design Furnishings

Tired of the same old furniture? Want to create something beautiful?

At last there’s a place in UAE where those who appreciate fine hardwood furniture can go to have the furniture of their dreams built to their personal specifications. Have an idea of want you want but can’t get to seem to get it out on paper? Not to worry.

Our expert American designer will work with you to create the exact piece of furniture you want at an incredibly competitive price. From office furniture to wine racks, from gaming tables to plush leather chairs, there’s absolutely nothing we can’t build for you. Contact us by phone or email, or visit our Dubai showroom, and let Saxon-Bella start building the furniture of your dreams.

Our Other Products:
• Presidential Desks
• Executive Bookcases
• Captain’s Chair
• Lobby Chairs
• Reception Desks
• Wine Racks and Accessories
• Coffee Tables
• Shelving
• Artwork
• Decorations
• Jewellery Boxes

Saxon-Bella Bespoke Furnishings
Building the Future of Your Dreams

Luggage Company Publicity Release

2009-12-25T01:35:00.000-08:00

Summer Styles meet Smart Trekker

Summer adventures just got hotter for young socialites, hobbyist and escapade seekers as international brand World Traveler reveals a tasteful mix of bags in its dynamic collection.

Featuring trolleys named after famous popular travel destinations such as Manchester, Birmingham, Liverpool and Genova, World Traveler’s collections pack every modern-day vacation seeker’s bag’s fantasy – light breathable and handy, while smart, sturdy, classy but surprisingly affordable, all the same time.

World Traveler is a trusted brand preferred by a wide array of globe trotters having been in the market for 20 years. Spice up your summer travels with World Traveler’s latest collection and get a free World Traveler packing cube. Available at all World Traveler retail outlets and stores nationwide.

Mall Promo Food ShowDown

2009-12-21T01:30:00.000-08:00

A sample news release from two food conglomerates- about their strategic, business partnership. To highlight their alliance, they hold a local cooking demonstration at a mall by two renowned chefs.

The Ultimate Cooking Showdown
Unilever Food solutions in partnership with SM Hypermart injects exciting eastern flavor into the foodservice industry with the Ultimate Asian Cooking Showdown on April 30 at Taste Asia Mall. Ming Tsai of Simply Ming and Iron Chef Fame goes head to head with Executive Chef Joanne Limoanco for a cooking demonstration that reveals authentic secrets of Asian cooking styles.

Press Release by a Seafood Restaurant

2009-12-18T01:22:00.000-08:00

A short media news release by a seafood restaurant which focuses on its forte- mussels.

Mussel Festival at Market Café

Partake in a fiercely flavorsome festival as Market Café tosses out buckets and buckets of succulent ocean mussels. Satisfy the seafood-lover in you and choose to enjoy your mussel dish best served on ice, out of the oven, or fresh from the grill. Spice up with these many meaty nuggets of the seas which such tasty sauces as chili, white wine with tarragon, shallots and butter, or olive oil with garlic and cheese. Market café is located at the 5th level of the Hyatt Hotel and Casino.

Press Release Announcement of New Business Director

2009-12-15T01:17:00.000-08:00

Press Release on Change of Management heads or bringing in new blood to the core team.

Talbott Lewis, regional director for Sales instituted changes in their New York office with appointing Yasmin Gertrude into a new position as Managing Head for Corporate Sales overseeing accounts for PAP Institute, Marcommerce and MediaMoguls.

Miss Gertrude will be responsible for leading the management team and building strong relationships across all state wide offices. She will also remain involved in internal initiatives such as business development and training.

In 2001, Yasmin Gertrude was named as top Business Executive by Financial Ignite Magazine and among Forbes most powerful women in Business.

“Appointing Yasmin will strengthen our management line up and will surely drive significant growth this quarter under her helm.”

Press Release for Company’s Change of Name

2009-12-12T01:05:00.000-08:00

Sample media release when a company changes its name, direction and branding.

Ardent Premium has now changed its name to The Ardent-Viceroy Worldwide now manned by CEO Victor Royce.

Victor Royce is the son of the late Victorino Royce II, the shipping magnate which pioneered deep sea mining. Ardent Premium was known for its global shipping services and its groundbreaking software investments. The company recently acquired several Tech start ups and has further its venture as capable software firm. The name change to Ardent-Viceroy Worldwide will define the shift that is taking place at the heart of Ardent as it takes on a stronger vision.

Immediate steps to launch the new branding for the company will include the introduction of the new corporate headquarters plus branding and identity. The new brand insignia will be rolled out in 2010 by all Ardent-Viceroy subsidiaries.

Press Release Notice of Retirement and Change of Heads within the Company

2009-12-09T01:01:00.000-08:00

When an Executive director retires, a sample press release lets the whole world know.

Please be advised that Executive Director James Searle has retired after a fifteen-year stint as Chairman of the Board for RedHotLabbs LLC. Seasoned marketing executive Randall Fern took over the role in March 2010.

Margaret Dobbs, managing director of RedHotLabbs said that bringing in Fern into the picture is consistent with the vision of the RedGroup, harnessing emerging management talents from within the firm.

Randall Fern is bringing in his valuable regional experience in brand planning and media positioning which he acquired as the Research Division Head of RedTarts, a Tech subsidiary of RedHotLabbs LLC. Incredibly, for 2010, Fern will jumpstart RedHotLabbs with major product launches in Beijing and Shanghai as the company vies to be a top investor in China.

Press Release for a Time Piece from a Watch Company

2009-12-06T19:59:00.000-08:00

Mido Baroncelli Power Reserve

Real beauty is a lasting quality.

Since 1918, Mido automatic timepieces have been telling the time with an exclusive, timeless elegance. Today, the new Mido Baroncelli Power Reserve comes with an original complication which adds a further nuance of aesthetic refinement.

The Baroncelli line has been characterised for more than 30 years by the perfect alliance of expertise and unrivalled classic design. The latest Mido Baroncelli Power Reserve portrays the essence of time in its intensity and its continuity. The exclusive style of this automatic model finds expression in an interplay of exquisite lines and curves in perfect resonance with the contours of classic string instruments. Its understated elegance lays bare the full subtlety of the power reserve indicator.

The new Mido Baroncelli Power Reserve is elegant and distinctive. It stands out from previous models through its large diameter, polished steel case, which has a curved side profile matching the rounded ends of the horns.

The expansive silvered dial has a «soleil» satin finish and incorporates a power reserve indicator at six o’clock. This highly useful additional function is assured by means of a hand running over a finely snailed semi-circular section, marked with white numerals to count down the energy remaining from a power reserve of 42 hours.

The applique indexes, triangular and faceted like the hour and minute hands, have similar contours creating an effect of perfect harmony. The date aperture is positioned at 3 o’clock. Featuring an antireflecting sapphire crystal treated on both sides, the model is guaranteed water-resistant up to 50 metres thanks in particular to the famous Aquadura system protecting the winding stem. The movement and its oscillating weight, finely decorated with Geneva stripes, as well as the engraved Mido logo and blued screws, can be admired through the transparent case back.

Mounted on a brown genuine leather strap with folding clasp, the watch exudes a natural classy elegance. (Official Press Release from Mido Press)

Sample Media Release for Sports Event

2009-12-03T23:23:00.000-08:00

In celebration of the upcoming 5th Community Athletic Games in Grasse, California, the highly-charged athletic event is now being organized by the Bay Area Volunteers. This year's event is dubbed the “Strength in Numbers” in the spirit of sportmanship and fairplay.

Participants can look forward to rubbing shoulders with Olympic athletes and sport icons in the field of basketball, swimming, track and field and pro-golf. Opening ceremonies and multi-games will be held at the San Marino Stadium at downtown Fairways.

Registration for the 8km Fun Run and Sportsfest are now open. Marathon training clinics will be set up for all participants. Try-outs will be held for those who want to take part in niche competitions in Akido, Dodgeball, Jujitsu and Greco-Roman Wrestling.

At night, festivities will continue at the Ringo Park where an open air carnival will showcase performances by indie rock bands and folk singers. People of all ages and athletic abilities are welcome to celebrate and be part of the historic event by joining the event line-up at the 5th Community Athletic Games.

All proceeds of this event will go to Athletes Who Can, a beneifit organization with support programs for athletes with disabilities.

Sample PR and Publicity for Dance Lessons and Rehearsals

2009-11-30T21:32:00.000-08:00

A perfect example on how to promote dance and foot work lessons within the community.

Learning to Dance is Fun and So Much More!

Five-six-seven-eight! Step-cross, step-tap… Can’t wait to learn those slick dance moves you have always loved? From bachata’s sexy hip-swaying to the high-voltage spins of b-boying, let Footwork show you how to get it right. Whatever your age, style and mood, whether you’re an executive in need of stress-relief, a teen with retro tastes, a nimble senior raring to party or even a doting parent with toddler in tow, there’s a dance workshop for you.

You might want to pick up some nifty steps, sharpen your budding skills or get an exhilarating workout. But above everything, just do it simply for the sheer enjoyment and pleasure of dancing. In addition to popular favourites, new dances in this year’s programme include Bollywood dance, Charleston and West Coast swing. All of Footwork’s workshops are conducted by professional instructors. The next time the music beckons, you know you’ll be the first one on the dance floor!

Choose your favourite dance and register now!

Publicity PR for Mom and Kids Events

2009-11-28T22:56:00.000-08:00

Promo copy for Mom and Kids activities which includes mixers, workshops, fitness lessons and community events

Aqua Classes for Moms and Babies
Check out a series of Aqua programmes for mums and babies at Safra! The classes are an ideal environment for mothers and their new babies to bond, for children to begin to socialise and for whole families to spend quality time together.

Inspire Mum Pre-Natal Pilates Exercise
InspireMum Pre-natal Pilates is an ideal workout for mums-to-be due to their many benefits associated to core muscles necessary to support the baby. As your pregnancy progresses, InspireMum™ Pre-Natal Pilates helps to increase your strength, flexibility and endurance. The five layers of muscle, which make up the pelvic floor, become stronger and therefore, resisting tears. By strengthening the lower back muscles, the posture during pregnancy is improved, helping to minimize low back strain. Improved circulation leads to more energy and can lessen haemorrhoids, varicose veins and swelling of extremities. Strengthening the pelvic floor can also reduce urinary incontinence. It also lengthens the tight muscles, like the hamstrings, means fewer leg cramps.

Mommy Mingle Mixer
Meet Moms of all ages with our super Sunday Mommy Mingle Special - a weekly event at Athena that welcomes moms with babies, toddlers, tweens and even teens!

A fun way to expand your mommy network, share parenting tips and ask for advice on child care.

We also have a mommy open market where you can shop chic baby items, toys, clothes, books and maternity items.

All moms gets a free lovin' bundle pack from Kaboodle and Kids. Register early through our online form.

Press Release Samples for Aromatherapy Spa, Massage and Wellness Centers

2009-11-26T21:40:00.000-08:00

Earth Sanctuary
Earth Sanctuary's director Christina Low literally scours the Earth, whether it's Kona Island in Hawaii or Kathmandu in Tibet for indigenous treatments. This accounts for its spa menu, with signature treatments like the Australian aboriginal dreamtime and Hawaiian Ka Huna bodywork. The former includes body massage incorporating Australian aboriginal techniques, while the latter uses uniquely blended sea salt, red clay and limu (seaweed) for exfoliation and to release toxins.

Kenko Wellness Spa
Kenko Wellness Spa's ambience radiates a sense of relaxation and rejuvenation for tired souls. The spaciousness and soothing ambience create the impression of stepping into an oasis of serenity. Aromas from essential oils, incense aromatic sea salts and flowers fill the spa suites and uplift your senses as soothing music is played in the background. De-stress yourself with a variety of pampering treatments and allow professional therapists to help relieve your sore muscles and aching joints. The spa's treatments draw upon the ancient traditional wisdom of pressure point technique, fused with music therapy and aromatherapy. Take your pick from the various invigorating scrubs, revitalizing massages and therapeutic hydrotherapy treatments.

Pick of the Vine
Savour wine in more ways than one. Go beyond enjoying a glass or two -now you can be massaged, scrubbed and bathed in wine as well. Spa Sauvignon is the first wine-themed spa founded on the principles of vinotherapy, using selected wine massage oils and tapping its rich, antioxidant goodness. Start off with a good scrub. "The Cabernet Body Buff", which incorporates red wine helps the skin better absorb vitamin C, a potent antioxidant, plant-based oils and natural shea butter, which nourishes the skin, while the blend of lime, grapefruit and ginger invigorates and boost circulation. Once the skin is prepped, indulge in the signature Sauvignon massage, which employs ylang-ylang mixed with bergamot, Thai flowers and therapeutic oils infused with select red wine. The 50-minute full body massage promises to improve your lymphatic circulation, detoxify, reduce fluid retention and stimulate your skin's natural collagen and elastin. For a relaxing end sink into Spa Sauvignon located at 71 Bussorah Street.

Press Release Company Partnerships and New Alliance

2009-11-24T01:16:00.000-08:00

Luminaria forged a partnership with Rubella Sans Inc. a software services company that has developed innovative management technology such as PlanNow and UpdateMe- Two versatile soft wares that allow event planners to effectively and efficiently coordinate with registered suppliers and freelancers.

Luminaria is one of the region’s best event planners for corporate, charity gala and high-society balls.
“We will continue to tap new and existing clients with our cutting edge capabilities through strategic alliances and investments. This philosophy is second nature to us.” said Sam Brighton, founder of Luminaria Marketing Group.

Press Release for Chocolate Bars and Coffee Shops

2009-11-23T21:07:00.000-08:00

Publicity press releases for local chocolate and dessert havens such as coffee shops, pastry shops and cafes.

Max Brenner Chocolate Bar
The Chocolate Bar by Max Brenner is home to a new chocolate culture embodying every fantasy and childhood dream of chocolate. The Chocolate Bar features, in addition to the retail space, a bar area for patrons to try new chocolate products as well as the best cup of hot chocolate- the ultimate in decadence!

Chocz
Experience the all new Chocz which features a perfect synthesis of the finest raw ingriedients, an exclusive craft based production and the ingenuity of true chocolate lovers. Chocz, presents to you a gift of pure indulgence, a pleasure for the palate and an invitation to discover and admire.

SG Passion Cafe
Enjoy a quiet moment with your favourite gourmet coffee, cakes, pastries and local delights, as you reconnect your friendships and found memories. Ignite your artistic passions and immerse yourselves in the world of creativity at our regular show cases of regular art pieces.

Canelle Patisserie-Chocolaterie
Pastry chef Pang Kok Keong has travelled the world, including Spain, Shanghai and Paris, to train in the art of baking. From multi-layered cakes to dense chocolates, the creations melt in your mouth, with a lingering rcih after-taste.

The V Tea Room
"Like a fairytale out of a story book, the V Tea Room is a very unique place that speaks to your heart..." Let the daily selections of European warm bakes, luxurious signature liquer teacakes and original creations of exotic handmade cookies dazzle your tastebuds. Pair these sweet treats with the tea room's delightful choices of masterblended teas and velvety liquer coffees. The elegant setting and famous service culture will certainly leave a lasting impression.
"To the many moments of reminiscence that you hold dear, and always look forward to..."

Crossroads Cafe
Crossroads Cafe is the perfect place to bag a seat and watch the world go by. As its name suggests, it's located at the junction of Singapore's premier shopping streets- Orchard road and Scotts Road. You can opt for al fresco, for hald of this cafe is outdoors and kept cool by ceiling fans. The menu offers local and continental fare, so recharge your batteries here and shop on.

Press Release for Fine Dining Restaurants and Clubs

2009-11-20T20:18:00.000-08:00

Short sample promo blurbs for bistros, restaurants and clubs. The kind of publicity copy that you would find in the dailies, weekly club flyers and event announcements.

7atenine
7atenine is the lifestyle destination for the Singapore chic, a sexy new concept in the art of socializing and dining. Every sublime mouthful of 7atenine's cosmopolitan creation is testament to our commitment to delivering pure cuisine. Patrons can dine in splendor with their own personal chef in a kitchen specially equipped with items from Miele, the world's leader in home kitchen innovation. Helmed by award winning mixologist Frankie Anthony, the cocktail and champagne bar is a shrine to liquid perfection.

Insomnia
Insomnia is a 24 hour bar and restaurant that never sleeps, hence its name. Housed in Chijmes, an old convent, its cuisine is Asian and international, and it sports an al fresco setting that overlooks the beautiful lawns and the chapel. Stay on for drinks and head back to the hotel when you feel like it, not when the bar closes.

My Humble House
Conceived as a restaurant which provides an experience captivating to both the palate and the eye, My Humble House showcases Modern Chinese cuisine by Tong Luk's creative team of chefs led by Director of Kitchens Sam Leong, and features unique design elements, special lighting effect and exceptional artistic food presentation. Most recently, My Humble House was awarded "Asian Ethnic Restaurant of the Year." The prestigious award recognizes the restaurant's consistency in providing an exceptional standard of excellence and impeccable dining experience.

DXO - music.culture.life.
Let DXO take you on a trip round the globe and back. Hear international deejays from the UK, Amsterdam, and France to the Czech Republic at the X2. Watch beautiful strangers at the Nest. Sip our special cocktails at the bar nova. Inhale the aroma of Cuban cigars in the comfort of the Nook. Watch the traffic whizz by the Patio. At DXO, there is a little heaven for everyone. Fresh and progressive, DXO brings people to share one experience and live out one culture. The DXO culture.

Christmas Press Release for Children's Clothing Company

2009-11-17T23:46:00.000-08:00

You better watch out, you better not cry, you better watch out I'm telling you why! Because Oshkosh B'Gosh is here to brighten your holiday season, and fill your holidays with joy and laughter with its holiday collection.

Surprise your kids this Christmas. Let their Christmas trees be filled with gifts from Oshkosh B'Gosh such as cool tees, floral fun loving skirts with matching Christmas socks for Santa's little girls.

On the other hand, available for Santa's naughty but nice young boys would be the cool colored tees, polo shirts with matching shorts that will make them look dashing during the holidays.

This is the season to be jolly with Oshkosh B'Gosh. So do not miss out , this will definitely put a smile on your children's faces, and make them look fashionable. Grab Oshkosh B'Gosh merchandise, available at Oshkosh B'Gosh stores nationwide.

Press Release for New Fragrance Endorsed by a Celebrity

2009-11-15T19:43:00.000-08:00

Objects of desire come in an assortment of forms. But the best form can best be associated with the sense of smell. A person may walk pass you and lingers a trail of his scent, leaving you wanting for than just a whiff.

It's hypnotic, it's addicting; it's desirable.

DesireD by Ding Dong Dantes is the latest addition to the Bench Celebrity Scents Collection. Staying close to his masculine physique, this exquisite fragrance is personally selected by the Asian actor and model himself.

His vision- translating his persona in one bottle of infused scents; his choice of scent - elegant yet seductive.

The finest fragrance oils imported from Grasse, France are used, combining notes of bergamot, lavandin, violet leaves, water flowers, and sandalwood.

Mysteriously discreet, get drawn-in by DesireD available at Bench stores nationwide. Indulge yourself in this one of a kind alluring experience.

Press Release for Christmas Gift Baskets

2009-11-15T12:49:00.000-08:00

Surprise your loved ones with a basketful of gourmet treasures this yuletide season. Featuring the best holiday treats from Delifrance: Premium English fruitcake, Christmas bars, chocolate chip almond biscotti, premium Arabica coffee beans, a French coffee press, and a bottle of French wine, all beautifully presented in a limited edition picnic bag.

Revel in the holidays with DeliFrance. Get an early bird discount when you order before November 30. For more info call 555-5555.

Press Release on Discount Store Selling Organic and Free Trade Products

2009-11-14T08:56:00.000-08:00

Green Ecoville will now offer monthly eco-friendly, organic and free trade products in an effort to build a sustainable network of green supporters. Each month we will run discounted prices on whole wheat & malt cereals, votive candles, soy tequila, soy cheese and hemp wine.

No purchase is required to be eligible for entry in the monthly promotions of Soya Shakers and VitaMix available at Green Ecoville outlets.

All that's required is to sign up as a Go Eco! Go green! member.

Sample Press Release for Coffee Shop

2009-09-29T09:34:00.000-07:00

Two pleasures we will always enjoy- sipping a great cup of freshly brewed coffee, and remembrances of things past . Let’s celebrate the best by giving in to life’s grand passion: Coffee drinking.

Seattle’s Best: For All Coffee Lovers
From delicate to lively, to rich and bold, Seattle’s Best Coffee roasts coffee beans for all coffee lovers. That’s why this world-renowned coffee shop has a Seattle’s Best Coffee drink for every coffee drinker! Savor its raspberry mocha kiss, a custom blended chocolate with delicious espresso, velvety steamed milk and a hint of raspberry syrup. Drink it while it’s hot! Its Javanilla milk shake is regarded as the world’s best coffee milk shake, a real treat for coffee and ice cream lovers. The Brownie Javakula is also a refresher. Enjoy its brownie bits with its rich and flavourful espresso.

Bo’s Coffee: Finest Espresso
Bo’s Coffee serves espresso beverages that caters to a lifestyle market with discriminating taste. Sip its hot white chocolate for that special bonding time with loved ones or friends. Served hot, this unique espresso concoction blends with white choco syrup, steamed milk and white choco design. Also, chill with its iced coffee mocha with its perfect blend of espresso, choco syrup or cold milk, one layer of whipped cream and a dash of choco powder. Its froccino caramel, meanwhile, is blended with caramel syrup and a shot of whipped cream. Visit its outlet at North Mall.

Ultimate Coffee Experience with Gloria Jean’s
Committed to delivering the ultimate coffee experience, Gloria Jean’s provides customers with a large range of specialty coffees including estate, origins and delicious flavored coffees, and a complete menu of espresso-based beverages such as lattes, cappuccinos, smoothie chillers, cocoas and gourmet teas. Its vanilla caramel is a cappuccino chiller. Coffee, milk and vanilla caramel flavors are blended with ice and top with whipped cream and caramel syrup. Its mango chiller is made from natural fruit puree and its 97% fat free.

Blenz Coffee: Handcrafted Quality
Whichever Blenz Beverage you choose, you can be sure it will be freshly crafted in the store using the highest quality ingredients. It’s a difference you will taste and a difference you will appreciate. Blenz uses the finest beans in the industry. Its freshly brewed coffees, such as café latte, are created to meet the highest standards. Blenz is also proud of its Chillo, its fresh line of blended beverages made especially to delight one’s taste buds.

The Coffee Bean and Tea Leaf’s ‘good cup’
The Coffee Bean and Tea Leaf always makes sure that every cup or glass it serves is “a good cup.” Its matcha green tea ice blended for example, is simply the best green tea in the market. Matcha green tea is used traditionally in the Japanese Tea ceremony and is known for its huge supply of anti-oxidants. Savor also its white chocolate dream latte with its decadent white chocolate and flavorful espresso, steamed milk foam and a drizzle of fudge. Its cappuccino classic drink is made to exact standards for the most authentic cappuccino experience. Enjoy!

Marketing the Obvious: Going Against the Giants

2009-08-27T01:22:00.000-07:00

You know you're not getting your money's worth when the serving size you're buying at the coffee counter doesn't really appear to be, what it should be.

"We created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copywriting skills to achieve the right tone; one with the edgy humor that New Yorkers welcome." - Mucca Design on the Brooklyn Fare brand

Kudos to the clever copy and packaging by Mucca Design

Sample Press Release Announcing New Acquisition

2009-08-27T00:34:00.000-07:00

Some ideal openers for your acquisitions press release:

• Brand X Limited, LLC. announces the recent acquisition of the Newark King Brand as a new subsidiary and the latest terms of agreement will be disclose in due time. As we welcome the Newark King Brand into the Brand X group of companies, we believe that their expertise in vendor solutions will greatly contribute toward expanding our product offerings.

• As part of Brand X Global's continuing expansion, the new acquisition of Bay Area Goods will improve our business growth to our existing customers.

• United by a common business culture, a new alliance between Brand X Global and Quagmire South has been signed. The acquisition makes now Brand X Global the forerunner in the telecommunications market, enhancing the company’s future growth and performance. Quagmire South brings in excellent products and an established, consumer base of over 5 million households.

• By combining resources, Brand Y Company and North Area Inc. will now be leading the industry into innovative policies in logistical assessment. Strengths and assets that you won’t find from other solution firms in the global market. The acquisition agreement was closed last Tuesday August 3, 2010, having been approved by core members of the Board of Directors and top stockholders.

• CallisCorp is pleased to announce an agreement in principle to acquire a 100% interest in Hudson Enterprises, a UK based conglomerate. CallisCorp has shipping services spanning 80 ports worldwide in 3 timezones. Gross revenue in 2004 was $ 5.2 million. The acquisition will be subject to regulatory consent. The acquisition price is based on the earnings of CallisCorp for the decade.

Some concrete and existing samples from the following companies:

NVIDIA to Acquire AGEIA Technologies

The J. Paul Getty Museum announces Two New Acquisitions

SecureWorks Closes Acquisition of VeriSign's Managed Security Services Business

Press release on Dunfermline Acquisition

Benetton Group acquires Benetton Sportsystem: Creating one of the world’s largest groups in the clothing and sports equipment sector

Marketing Culturally-Relevant Persuasion: Disgust is Relative

2009-08-24T07:27:00.000-07:00

Gau Jal or Cow Water is a culturally relevant product for Hindus, its an age old beverage ingrained as a cure or part of a daily ritual. India has a huge market waiting for that portable quick zing of cow juice. Wait for stores to stock it up alongside Coke, Dr. Pepper, Pocari Sweat, Yakult or Meiji Milk.

The Times UK and BBC picked up on the cow pee buzz around February. And the bloggers went wild
Cow urine drink set to launch

Consider it the local lemonade or moonshine, but I doubt it would go global unless it becomes a proven cure for cancer, heart disease or AIDs. If so, this new organic soft drink will be flying off the shelves even at WalMart.

Kinda reminds me of that Futurama episode, the Willy Wonka offshoot- Fry and the Slurm Factory. Slurm is the Coke of the Futurama world, an addictive softdrink with a secret ingredient, I guess something sweet always comes from some cosmic arse. Ironically, after much revelation, Fry realizes he can't live without the abundance of Slurm in the market. Cow Juice would most likely have the same impact, and might even win over some foreign consumers in the long run. Those who have a strong palette hardwired for exotic edibles.

How lucky for the creatives handling this emerging brand, I would welcome the opportunity to work on something so novel.

Press Release for Annual Event

2009-08-24T07:11:00.000-07:00

An effective news release on a nationwide event and grassroots campign. The whole annual observance even has a catchy theme “Ask me, See me, Be me, Heroes Remain Drug Free”

Drug Free Campaign Press Release by the US Department of Defense

“Ask me, See me, Be me, Heroes Remain Drug Free,” is the Department of Defense’s theme for its 18th annual observance of Red Ribbon Week 2008, which is planned to run from Oct. 23 to 31. The campaign will recognize and encourage Army, Navy, Air Force, Marine and National Guard programs across the country that have made an impact on their communities to combat drug, alcohol and tobacco use.

Red Ribbon Week – now in its 20th year of national observance – was launched in 1988 by the National Family Partnership as a grassroots campaign to encourage kids and communities to stay drug free and to uphold a standard for Americans everywhere. The movement was inaugurated after the tragic death of Drug Enforcement Administration (DEA) agent Enrique “Kiki” Camarena, who was kidnapped, tortured and killed by Mexican drug traffickers after successfully disrupting a major narcotics operation.

To celebrate the DoD’s involvement in keeping service members and civilians drug-free, the Pentagon will host an awards ceremony on Friday, Oct. 24, when Mrs. Geneva Camarena, mother of fallen DEA agent Enrique Camarena, and the Honorable Michele M. Leonhart, acting administrator of the DEA, will speak.

The official ceremony, held in the Pentagon Auditorium, will be hosted by Deputy Secretary of Defense Gordon England, who will recognize the most successful DoD outreach, education and awareness programs as he hands out the 18th Annual Secretary of Defense Community Drug Awareness Awards. Along with giving accolades to the top drug reduction programs in each service, England will present the Fulcrum Shield Award to a Young Marines unit from Douglas County, Colo., for its outstanding efforts in promoting a drug-free lifestyle.

The Honorable John P. Walters, director of the White House Office of National Drug Policy, also plans to give an address at the ceremony, and shared his excitement about making a national impact with agencies like the DoD.

“Thanks in large measure to the efforts of the men and women of the DoD; the DEA; federal, state, and local agencies; and countless others at the community level, youth drug use has fallen by nearly a quarter over the last six years,” Walters said. “Red Ribbon Week is an appropriate time for all of us to honor the sacrifices made in pursuit of this important progress, and for the nation to rededicate itself to making further progress against the harms of drug use and addiction.”

Sample PR announcing Gig Nights at Local Bar

2009-08-24T06:03:00.000-07:00

Here are some sample gig press release that could be useful for your event or on your flyer:

Gig nights at the Laundry Bar this May!

The best intimate performances happen nightly at the Laundry Bar this month of May.

Catch the following bands in the flesh on these dates: May 15, 18 and May 20.

On weekends, catch our rock and roll night with the Blazing Sandmen and The Salutatorians

Shows start at 7:30 p.m.

Open Mic Nite with DJ Sample

This is a weekly open mic event happening every Tuesday night from 8:30 to 12:00. The event his held at The Hardcore Restaurant, which is located at 2000 North Bay City.

We welcome all styles of artistic performances - spoken word poetry, music, free form dancing. We regularly feature local bands, singers, stand-up comedry routines and local music. This is a true open mic event. We allow anyone to perform for our enthusiastic audience.

Share your talent, or speak out! Chill with us every week and have a beer or two!

Publicity with Flyers: Best Promo Mileage at the Lowest Cost

2009-08-24T05:30:00.000-07:00

Hosting a Gig? Flyers are a great way to promote performance poetry, spoken word, mini concerts, or even local air guitar championships.

Flyer design by David Witt, aka DWITT.

A secret to any cool gig or community event is a really cool flyer! Go for real eyecandy, great illustrations and wicked typography.

Full color printing is way cheaper now, compared to the old rockin' days when there was a quota on the number of pieces per print plus color separation. Now you can have a variety of flyer designs printed out for less than $5-$10 in sets.

Flyer dsign by Nazario Graziano

But never forget to emphasize the important details- the Date, ticket price or admission details and Venue. Also avoid putting all you sponsors in one flyer, there is enough space on the venue itself to promote their product and logos.

Press Release for Liquors and Wines Product

2009-08-24T05:14:00.000-07:00

An example media release launching a new product into the market with a tie-in between a distributor and a host embassy.

A New Toast of the Town

A dish will always be better if there is fine wine on the side. However, culinary traditions in San Marino literally infuse liquors and wines with food, creating dishes with a distinct twist.

San Marino is a quaint republic found in Western Europe. It is the third smallest independent state after the Vatican and Monaco. Though landlocked within Italy, they've still established their own identity, being one of the top producers of wines and liquors widely appreciated around the world.

In a bid to form a strong alliance between the Philippines and San Marino, Honorary Consul General of San Marino to the Philippines Jean Lhuillier recently hosted a dinner and introduced some of the country's traditional liquor-infused preparations.

Lhuillier said that San Marino's liquors and wines are able to go with any style of cuisine and are flexible- meaning they can be drank straight, mixed, or even paired to enhance the flavor of the main entree. They offer liquors and wines such as Limoncino, Assenzio (anise-flavor liquor) and Black Rum.

Sample Press Release for Restaurant

2009-08-24T05:01:00.001-07:00

What do you have to offer your regulars this month? So what's the new on the buffet? A sample press release for a bistro cafe on its latest offerings.

A Classic Has Something New

Example Bistro is adding new selections to its a la carte and buffet menus. Famed Chef Ratatouille specially created the new local and international dishes.

These include Irish Beef stew, a classic broth soup of beef and rum, Swiss Tosca Salad (fresh alfalfa sprouts, basil tossed with lemon and olive dressing) and Steak Aprise, a savory thick slice of prime smoked tenderloin grilled in onions, oregano and bell peppers.

A variety of desserts is also available at the dessert buffet.

Press Release Announcing New Head of Company

2009-08-21T07:44:00.000-07:00

A sample Corporate publicity statement on the change of management or simply announcing the next company president.

John Smith (48) has been named Chief Executive Officer, effective March 2010 of Brand X Commodities. Mr. Smith has vast experience in managing three-tier operations team, private equity, investments and acquisitions.

John Smith holds a business degree in Economics from the University of Caldwell. Since 2000, he has managed high-profile Brands across Europe, Japan, China and the United States. Previously, he spent ten years at Alta Magica in core senior management roles. He is known as a pioneer in the mobile marketing industry.

Brand X Commodities is a leading provider of business solutions with an exceptional track record in the development of semiconductor and nano technology.

CEO Bromance: Outgoing Porsche CEO Wendelin Wiedeking hugs successor Michael Macht

The Importance of Circulation and Coverage in Public Relations

2009-08-20T05:53:00.000-07:00

Companies invests millions into ads and publicity for good reason, to catch your attention, to get you out into the stores and see what's new. The goal is to sustain your interest in their products with constant news feeds which will only result in secure sales for a reasonable amount of time. Until they think of another publicity effort to win hearts all over again.

Circulation and Coverage is crucial for any press release to be effective.

• Build a good and reliable network of media contacts
• Get exposure where you can and if possible, get it for free!
• Word-of-Mouth tactics: Do the talk at events and with key people
• Listen and Make Exchanges - Know what You Can do for other people, Know when to make favorable Deals

There are a lot of ways to make your promotions accessible to a wider market, press releases are there to engage consumers to be aware of the latest brands and trends.

You'll be surprise what a Publicist can do with the simplest facts in media releases- one can either create a buzz or a circus. They make usual everyday facts look bigger, they can turn stale product launches into must-attend social extravaganzas. So is there really truth in advertising? More or less in publicity and promotions? What do people believe?

Sales figures never lie.

Brand Press Release: Introducing New Product Line into the Market

2009-08-20T05:32:00.000-07:00

A clothing chain launches a new line of products as part of its retail brand, expanding its reach into fragrances.

Zara presents its perfume and cosmetics range

The perfume and cosmetics range will be on sale exclusively in Zara stores from 1st December.

The fashion chain Zara, part of the Inditex Group, has today launched its perfume and cosmetics range. This new Zara launch is made up of Zara Fragrances, a line of fragrances for Zara Man and another for Zara woman, with its body and bath complementary range. It has also launched its bath collection Zara Textures, an interpretation of the world of touch and sensations fabrics evoke, in a collection of bath products.

With this initiative, and thanks to the special dose of magic that defined this world, Zara has created a more direct and emotive link with all those Zara clients who identify and express themselves with Zara fashion. This inspiration behind this project, its development and launch accurately define Zara's international character. Antonio Puig, one of the most internationally experienced companies in the field of fragrances, has worked with Zara on this new venture into the world of perfume and cosmetics.

A group of fragrance specialists have collaborated in the design of this line, including Carlos Benaim of IFF (New York), Alberto Morillas of Firmenich (Paris) and in design Fabien Baron (New York). Fabien Baron, the design creator, has ample experience in other international perfume projects including Emporio (Armani), Acqua di Gio, Contradiction and CK One by Calvin Klein, Eau d' Issey Miyake, 212 by Carolina Herrera, amongst others.

Fabien Baron is also the Artistic Directory of the magazine Harper's Bazaar. As for Carlos Benain, we must mention the creation of highly successful fragrances such as Polo (Ralph Lauren), Herrera for Men, Calvin Klein and Contradiction for Men, amongst others. Alberto Morillas has created such well-known fragrances as Acqua di Gio, Gucci3, CK One, 212 for men and women, Must de Cartier and Tommy Hillfinger, amongst others.

Grupo Inditex, one of the world's largest fashion wear groups, has more than 788 stores in 25 countries and around 12,000 employees. Last year sales were in excess of 266,000 million pesetas and net profits rose to 25,400 million pesetas.

News Release for Health Care Company Winning Brand Excellence Award

2009-08-20T05:18:00.000-07:00

Strong brands inspire consumer trust - a great line from this health care company's PR. News releases are important in winning market trust, letting consumers know company and product improvements. Oh yes, even Brand Awards do matter

CareFirst BlueCross BlueShield, the largest health insurer in the Mid-Atlantic region, has won the 2000 Brand Excellence Award for superior performance for the fourth year in a row from the national Blue Cross and Blue Shield Association (BCBSA).

"The Blue Cross and Blue Shield Brands and the values they represent are extremely important to our customers," says Gregory A. Devou, executive vice president and Chief Marketing Officer of CareFirst BlueCross BlueShield. " I am very proud that for the fourth time, CareFirst has been honored with this award."

"In order for us to be successful it is important that we focus on the needs of our members. Our members have come to trust the Blue Cross and Blue Shield Brands and believe in their quality," Devou said.

Created in 1995, the Brand Excellence Award recognizes those Blues Plans that make an extra effort to enhance the value and image of the Blue Cross Blue Shield Brands. CareFirst was named one of 14 Blue Cross Blue Shield plans honored with the award this year.

The three major criteria of the Brand Excellence Award are brand perception, member service and overall business performance which encompasses enrollment, service and finance. The member perception scores are based on market research conducted by BCBSA. "The Blue Brands represent our organization's No. 1 asset," explained Scott P. Serota, president and CEO of BCBSA. "Strong brands inspire consumer trust and strengthen the market position of Blues Plans."

The Blue Cross and Blue Shield Association is composed of 47 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage to 78 million - one in four - Americans.

CareFirst BlueCross BlueShield is a not-for-profit health care company which, along with its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products, direct health care and administrative services to nearly 3 million individuals and groups in Northern Virginia, the District of Columbia, Maryland and Delaware.

Product Launch Press Release for Multinational Communications Company

2009-08-20T05:02:00.000-07:00

A Press Release Article featuring the bigwigs at Bell making strong statements about their company as a customer-focused brand.

With a new multimedia advertising campaign aligned with the launch of the Beijing Olympic Games, Bell will launch its much-anticipated new corporate brand tomorrow.

"The new Bell brand underlines that we are moving forward as a company and as a service provider, with new services, a new strategy and a new goal," said George Cope, President and Chief Executive Officer of BCE and Bell Canada. "It's a straightforward and customer-focused brand that directly supports the Bell team's goal: To be recognized by customers as Canada's leading communications company."

The new Bell logo is a strong and clear representation of the company that proudly wears the traditional Bell blue. The logo - and the "Bell-ements" that make it up - are the visual foundation of the company's new look and new advertising.

Wade Oosterman, Chief Brand Officer for Bell, and President of Bell Mobility, said the brand's combination of strength and simplicity supports the company's strategy of delivering a better customer experience at every level.

"The new Bell brand is clear, bold and instantly recognizable, and the advertising that supports it tells our customers exactly what we can and will do for them," said Mr. Oosterman. "The taglines 'Today just got better' and 'La vie est Bell' reflect our commitment as a company and as a team to deliver on our strategy and achieve our goal."

The new brand taglines are also customizable depending on the brand or ad context. For instance, an ad for the HDTV PVRs from Bell carries the tag "Recording just got better" while a promotion for Bell Mobility GPS services reads "Au milieu de nulle part avec un GPS - la vie est Bell."

To tie the advertising even more closely to the concept of "better" and underline the range of product and benefits Bell offers, the English campaign also makes liberal use of words ending in "er" - faster, easier, music lover, gamer, worker, talker, texter, multitasker - which was also the basis of the company's recent advertising teaser campaign.

For the Quebec market, the company went with a unique tagline rather than a simple translation of the English line, said Rick Seifeddine, Bell's Senior Vice President, Brand: "'La vie est Bell' just works naturally. We found that substituting our logo directly for the French adjective 'belle' in the tagline was an elegant and absolutely irresistible approach."

Underlining the straightforward nature of the brand, some Bell business units will change their names as part of the launch to make clear exactly what they deliver to customers. Bell ExpressVu is now Bell TV, Bell Sympatico is now Bell Internet, and Bell Residential phone service is now Bell Home Phone.

Press Release for Reputation Management

2009-08-19T00:15:00.000-07:00

How does one survive a public scandal? Much worse for a celebrity if its an internet sex scandal with the photos circulating online for at least, a millenia.

How can a publicist handle this PR spin?

A perfect example would be the case of Asian star Edison Chen, after photos showing him and several women in explicit sexual acts hit online, the actor went under the radar. It took him a year to issue a public apology to those involved and affected by the scandal.

He makes a video apology, looking neutral and prim, almost harmless. The grey backdrop helps dull out the message, no hint of glitter from this tarnished star.

His speech, highlight some key points, which is good for some publicists to take note of -

• He failed as a role model
• He wants to find healing
• He is sorry for the pain
• He is repentant and wants to be forgiven.

Forget the starlets out to claw his eyes out, its all about winning the public trust of his Chinese fans, and getting back in the game like Michael Vick.

I think the timing was just right for Mr. Edison Chen, avoiding the height of the outrage, afterall it takes possibly a year for a scandal to go stale.

Here is Edison Chen's speech from his video:

Today I have come back to Hong Kong to stand before you and account for myself. I have never escaped from my responsibility. During the past few weeks, I have been with my mother and my family and my loved ones to show support and care and at the same time to have them support and care for me.

I admit that most of the photos being circulated on the Internet were taken by me. But these photos are very private and have not been shown to people and are never intended to be shown to anyone. These photos were stolen from me illegally and distributed without my consent.

There is no doubt whoever obtained these photos have them uploaded on the Internet with malicious and deliberate intent. This matter has deteriorated to the extent that society as a whole has been affected by this. In this regard, I am deeply saddened. I would like now to apologize to all the people for all the suffering that has been caused and the problems that have arisen from this. I would like to apologize to all the ladies and to all their families for any harm or hurt that they have been feeling. I am sorry. I would like to also apologize to my mother and my father for the pain and suffering I have caused them during the past few weeks. Most importantly, I would like to say sorry to all the people of Hong Kong. I give my apology sincerely to you all, unreservedly and with my heart.

I know young people in Hong Kong look up to many figures in our society. And in this regard, I have failed. I failed as a role model.

However, I wish this matter will teach everyone a lesson. To all the young people in our community, let this be a lesson for you all. This is not an example to be set for you.

During my time away, I have made an important decision. I will whole-heartedly fulfill all commitments that I have to date. But after that, I decided to step away from the Hong Kong entertainment industry. I have decided to do this to give myself an opportunity to heal myself and to search my soul. I will dedicate my time to charity and community work within the next few months. I will be away from Hong Kong entertainment industry indefinitely. There is no time frame.

I have been assisting the police since the first day the photos were published and I will continue to assist them. After this press con., I have obligation to help them with their investigation and hope that this case can end soon as everyone I think has the same wish.

I would like to use this opportunity to thank the police for their hard work on this case. Thank you. I believe everyone’s priority now (and) my priority now is to stop the suffering and pain, for not letting this…we do not want to let this situation become more out of control.

We need to protect all the innocents and all the young from matters like this. In this regard, I have instructed my lawyers to do everything possible within the law to protect all the innocents, victims of this case. I believe that a press statement is being issued as we speak on what my lawyers have advised me to do.

Lastly, I would like to thank everyone for coming here today and listening to what I have to say. I would like to also apologize once again to all the ladies and their families, my family and to everyone in Hong Kong and everyone in our society. I am deeply saddened by this. And I apologize to everyone (who) has to go through this. I would like to also thank you for giving me this opportunity to say what I have wanted to say all along in my heart.

I hope, after today, I can have your forgiveness. With regard to this case, with everything, everything that has happened, I am deeply sorry. I hope you all accept my apology and give me a chance. Thank you."

Anniversary Publicity & Promo for a Shoe Brand

2009-08-17T06:38:00.000-07:00

A Shoe company celebrates its brand with a press release focusing on its number one customer- women of all ages.

Naturalizer, Feeling Good for 15 Years

If women had a perfect solemate, it would be Naturalizer. It takes care of a woman’s feet like a lover, bringing out the best in style, comfort and function.

In the Philippines, Naturalizer opened its first store in 1993 at Shangri-La Edsa Plaza Mall in Mandaluyong City. At present, it has 16 branches nationwide including stores in Cebu, Davao and Cagayan de Oro.

On its 15th year in the country, Naturalizer celebrates its roots, success and its plans for an exciting future in the shoe retail scene. It honors the brand’s original promise to deliver feminine, stylish, comfortable shoes in a manner that is relevant to the busy lifestyle of today’s woman whether at work or at play.

The brand has been a popular choice among women from all stages of life who wants to look good, and also feel good all day. Before Naturalizer came into the picture, women’s feet suffered in the name of being stylish. Comfort and fashion seemed impossible to attain until the footwear revolution came along.

Brown Shoe, a $2.3 billion footwear company with global operations, launched the women’s footwear line in 1927 with the radical idea of combining current fashion with comfort features. The brand’s official launch came with powerful results and started a sense of new found freedom and expression for the modern woman: Feminine, strong, versatile and exquisite in taste.

From casual, dress, athletic, boots, sandals and limited collections, Naturalizer perfected the art of knowing what women want when it comes to shoes. The first Naturalizer specialty store opened in Jamaica, New York followed by a rapid growth of its own retail stores and department stores in the United States.

The height of the brand’s success came with the growth of expectations. In 1980, Naturalizer injected styles inspired by Europe’s high fashion led by Brown Shoe. Apart from skyrocketing sales, Naturalizer was named Brand of the Year in 2001 by Footwear News, a top publication in the footwear industry. Having established itself as a worldwide brand, Naturalizer then launched NaturalSport, a subbrand of athletic and leisure shoes; and Naturalizer Signature, a line of luxury women’s shoes available online and in selected store locations.

Sample Press Release for Father's Day

2009-08-17T02:08:00.000-07:00

A Retail store announces its holiday promo two weeks prior to Father's day through a press release made on the Sunday dailies.

The promo suggests possible gift items for Dads from the affordable to the extravagantly priced ones. A subtle push for the shopper to purchase key items.

Celebrate Father's Day with Debenhams

For every child, a father is one of the most important person in his or her life. Sons and daughters alike look up to their fathers, giving him the respect that is rightfully his. But more often than not, fathers are not given the recognition they deserve. Let this Father's Day serve as the perfect opportunity to show your gratitude and appreciation to your personal hero, your beloved dad.

But looking for that perfect Father’s day gift may sometimes be a daunting task. This Father’s Day, let Debenhams help you in your search for the perfect present for your perfect hero. With the wide selection of menswear and men’s accessories offered by Debenhams, there’s sure to be a gift to match every dad’s taste and style.

Indulge your dad with Debenhams’ wide range of pajama sets made from poly cotton or pure cotton material. Loungewear by Debenhams will definitely suit busy fathers craving for that much-needed break.

Of course, any gift need not be extravagant or expensive. This Father’s Day, stick with the basics. Why not reward your dad with a comfortable pair of socks like these John Rocha solid black socks, which comes in a pack of three. This present is definitely a staple in every dad’s wardrobe, whether his style is casual or formal.

If your dad is not fashionably daring, why not reward him with Debenhams’ plain leather wallets and belts? Although simple in design, fathers with varying tastes will appreciate Debenham’s collection of fine leather accessories.

For the more stylish fathers, cufflinks would be a perfect gift idea. Head over to Debenhams and check out their designer cufflinks from Jasper Conran and Thomas Nash. Debenhams’ wide range of cufflinks come in a variety of styles which will suit dads of any age.

For fathers with a more casual look, reward them with Debenham’s sleek aviators or classic round rimmed sunglasses. Dads who enjoy outdoor activities will truly appreciate these stylish accessories from Debenhams’ in-house brands such as Maine, Red Herring and Mantaray.

Finding the perfect father’s day present is quite easy. Just remember that a gift is not measured based on its extravagance, but rather, on the thought that comes with it. Any simple token or gesture will surely be appreciated. When searching for the perfect gift, just be sure to stick with the simple, practical yet stylish pieces which will go a long way. With the help of Debenhams, the search for that perfect father’s day gift will definitely be a piece of cake.

Head over to Debenhams and avail of the ongoing Father’s Day promo. For every $200 single receipt purchase on menswear and men’s accessories, get a free Gift Voucher worth $50.

Debenhams is located at the the 3rd Level of North Mall. You may also call the store at 555-5555 for more information.

Charriol with Love Ad Campaign

2009-08-17T01:52:00.000-07:00

A very well-written ad and promo campaign for Charriol's special edition Love jewelry for Valentine's day.

Mainly, the pieces are made from gold letter blocks that spell out the word LOVE. I think the whole design concept for the jewelry is pretty juvenile, I expected something far more chic from Charriol.

Still, the global promotional effort is quite notable.

Charriol with Love

Saying "I love You" may not be enough. A gift of "Love" will surely captivate your loved one's heart and speak of your innermost feelings. No other gift would be more eloquent than CHARRIOL'S Love Cube Collection and St. Tropez 30.

CHARRIOL has specially designed a memorable Love Cube Collection, highlighted by square cubes in steel. gold plated or rose-gold plated with the alphabets 'L''O''V''E' and the 'C' logo. Each cube is plated by palladium and rhodium, two layers that protect it from oxidizing due to harsh changes in weather or environment. These rigid cubes represent the endurance of your love. The entire romantic collection tells a story, consiting of rings, carrings, earings, bangles and necklaces.

St. Topez 30 is a sophisticated piece of jewellery composed of rows of cables encireled by rings, paired with a maritime-inspired chain that one can embelish with lucky charms. The watch has an elegant bracelet that shows off the perfect features of a lady's wrist. Round-shaped, it is the largest in its range. The bracelet offers interesting options; all-steel or two-tone pink gold and steel versions.

This Valentine's, don't just say "I Love You". Speak with the eloquence of CHARRIOL'S Love Cube Collection & St. Tropez 30.

Flower Shop Press Release

2009-08-17T01:01:00.000-07:00

For any flower shop in the flower and gift delivery business, getting the word out before any holiday or event means brisk business. Make print promos work for you, you may get a large quantity of orders via phone through the appropriate press release.

Celebrate with Flowers!

At the flower depot, enjoy a varied selection of prime-cut fresh flowers like red and pink roses, daisies, and tulips set individually o in elegant bouquets. Showcase your flowers in stunning glass vases and handmade woven baskets.

Enhance their appreciation with Flower depot's exclusiveassortment of premium chocolates, sweets and other delicacies.

Our arrangements include:

Six pink roses bouquet
assorted fragrance aromatherapy lamps with floral accents
red roses with green bamboo in cylindrical vase
Three red roses with bear and heart chocolates
Lilies with truffles

Contact a Flower depot branch for your select orders!

Flower Photo by Perseverando

Jewelry Store Publicity & Promo

2009-08-05T11:36:00.000-07:00

Press releases allows entrepreneurs to target a specific, profitable market segment. For Jewellers that market includes couples- married, engaged or illicit. There's always room for symbolic gestures of love at whatever cost, so hiring a media firm for print publicity of a high-end product is always a smart investment.

Make Love Strong with a Gem

For decades now, Gemshop has made many couples enjoy the bliss of unions and relationship with its jewelry. Show you care for a loved one by giving him or her a gift that will last a lifetime. Gemshop has a lot to offer to help you show just how much you value your sweetheart.

Set of heart-shaped jewelry at $600 at 30% discount. Weave earrings at $500 at 20% discount.

Avail of this precious treats at Gemshop stores in South City.

Cosmetics Store Promo Campaign for Mall

2009-08-05T11:30:00.001-07:00

For distribution for print & media outlets. An example of a press release for a cosmetics store offering this season's discounts for its regular customers.

Now is the best time to visit Beauty shop and avail of its face makeup promo for this month of March. get 20% discount on selected face makeup products with every single receipt purchase of regular items worth $25. Also get a free cosmetic pouch with every single receipt purchase of items worth $300. For a loving and stunning you, beauty shop recommends the following products - Facepac Hydrating Compact and Image collagen cake for flawless coverage.

Beauty shop is located at prime malls at south city, mall hours 10am-8pm.

Meat Shop Promo

2009-08-05T11:10:00.000-07:00

What most publicity insiders would tell you- a press release will create enough buzz in a commuity even for a small or medium enterprise.

You don't need a big brand name to sell, but to garner free publicity, make full use of your network of contacts. Get the word out through Word-of-Mouth recommendations or community newsletters.

Now a sample press release from your local meatshop...

Meat-selling as an ideal business and the viability of the meat shop franchise were affirmed during the convention of the country's more than 130 meat shop franchisees.

Starting March, discounts are available for coupon holders for select products such as rib-eye steaks, sirloin cuts, chicken, steak burger patties and ham.

The Meat shop is a one-stop shop for the household's kitchen needs. Special cuts, sausages and complimentary cooking products are available for housewives and culinary enthusiasts.

Sample Holiday Hotel Publicity

2009-08-05T11:05:00.000-07:00

Hit the right market and rein in all that tourist traffic with an effective press release for your hotel. People make their travel arangements months prior, so should your publicity gear. Know when reservations made via phone or website peak for the year and where most customers are from. You can target block ads at these areas promoting group rates for travelers.

In keeping with the holidays, Hermes Hotel gives families and group travelers an exciting treat for the season.

Avail yourself of the holiday treat until Jan. 1, 2009 at P6,000, good for four persons with breakfast for two.

Guests billeted at Hermes Hotel will find that going to and from the verdant scenic spots in South City can be hassle-free. As the newest landmark in the South City, Hermes Hotel is conveniently located just a few steps away from the St. Peter's Library and Public Park .

For reservations or inquiries, call 555-555

Holiday Press Release for Hotel

2009-08-05T10:35:00.000-07:00

One Great Holiday at Prince Place

Take advantage of the long holiday season and relax amidst cool and exhilarating surroundings. Complete your yuletide celebration and be one of the first privileged to experience the newest premiere hotel. Check-in with your family at Prince Hotel Suites and experience the ultimate in high living- at a price easily within your reach.

Bask in the elegantly furnished suites and experience an oasis of luxury and indulgence beyond expectation. Special Room rates start at $300 net for a deluxe room and $450 for a 1 bedroom suite, inclusive of breakfast for two.

For the holidays, indulge in a lovingly prepared Christmas Eve dinner at the Riguer restaurant for only $150 per person. Sample smoked turkey supreme, shrimp bisque, salmon with lemon alfafa for starters while sipping on your favorite wine.

Great the New Year in high spirits by tickling your taste buds with one of the entrees in a special New Year's Eve menu for only $200 per person.

Experience a tasteful and flavorful brunch with the whole family on New Year’s Day for $250 per plate.

Prince Hotel Suites where luxury and class need not be expensive. For reservations and inquiries please call 555-5555

Christmas Promo Press Release

2009-08-05T10:19:00.000-07:00

Wonderful Photo by Abby Lanes

Company A offers you irresistable gifts this Holiday season - our Christmas exclusive package!

For every two new approved subscriptions from Company A under a 30-month holding period, you get to take home a brandnew unit of your choice! This will surely makes your friends and loved ones happy this Christmas as they will get to enjoy one of our products!

No other gift could be more special than our Christmas bundle treat!

Complete your Christmas shopping at one go! Visit the nearest shop and get the latest and best value-for-money products from Company A.

Welcome to PR Samples!

2009-04-20T12:49:00.001-07:00

FOR IMMEDIATE RELEASE: The Best Place for Free Press Release Samples are now available online.

For the writer, the pressure is always on and breathing down hard on every deadline. You can spend hours tapping that pen and still get no ideas how to effectively convey that crucial corporate message.

A press release could be any routine announcements, a product launch, an ad campaign, an advisory addressing an issue or a celebratory event. And this blog is an incredible resource for any future campaign activity.