Press Release Samples for Aromatherapy Spa, Massage and Wellness Centers

Earth Sanctuary
Earth Sanctuary's director Christina Low literally scours the Earth, whether it's Kona Island in Hawaii or Kathmandu in Tibet for indigenous treatments. This accounts for its spa menu, with signature treatments like the Australian aboriginal dreamtime and Hawaiian Ka Huna bodywork. The former includes body massage incorporating Australian aboriginal techniques, while the latter uses uniquely blended sea salt, red clay and limu (seaweed) for exfoliation and to release toxins.

Kenko Wellness Spa
Kenko Wellness Spa's ambience radiates a sense of relaxation and rejuvenation for tired souls. The spaciousness and soothing ambience create the impression of stepping into an oasis of serenity. Aromas from essential oils, incense aromatic sea salts and flowers fill the spa suites and uplift your senses as soothing music is played in the background. De-stress yourself with a variety of pampering treatments and allow professional therapists to help relieve your sore muscles and aching joints. The spa's treatments draw upon the ancient traditional wisdom of pressure point technique, fused with music therapy and aromatherapy. Take your pick from the various invigorating scrubs, revitalizing massages and therapeutic hydrotherapy treatments.

Pick of the Vine
Savour wine in more ways than one. Go beyond enjoying a glass or two -now you can be massaged, scrubbed and bathed in wine as well. Spa Sauvignon is the first wine-themed spa founded on the principles of vinotherapy, using selected wine massage oils and tapping its rich, antioxidant goodness. Start off with a good scrub. "The Cabernet Body Buff", which incorporates red wine helps the skin better absorb vitamin C, a potent antioxidant, plant-based oils and natural shea butter, which nourishes the skin, while the blend of lime, grapefruit and ginger invigorates and boost circulation. Once the skin is prepped, indulge in the signature Sauvignon massage, which employs ylang-ylang mixed with bergamot, Thai flowers and therapeutic oils infused with select red wine. The 50-minute full body massage promises to improve your lymphatic circulation, detoxify, reduce fluid retention and stimulate your skin's natural collagen and elastin. For a relaxing end sink into Spa Sauvignon located at 71 Bussorah Street.

News Release for Health Care Company Winning Brand Excellence Award

Strong brands inspire consumer trust - a great line from this health care company's PR. News releases are important in winning market trust, letting consumers know company and product improvements. Oh yes, even Brand Awards do matter



CareFirst BlueCross BlueShield, the largest health insurer in the Mid-Atlantic region, has won the 2000 Brand Excellence Award for superior performance for the fourth year in a row from the national Blue Cross and Blue Shield Association (BCBSA).

"The Blue Cross and Blue Shield Brands and the values they represent are extremely important to our customers," says Gregory A. Devou, executive vice president and Chief Marketing Officer of CareFirst BlueCross BlueShield. " I am very proud that for the fourth time, CareFirst has been honored with this award."

"In order for us to be successful it is important that we focus on the needs of our members. Our members have come to trust the Blue Cross and Blue Shield Brands and believe in their quality," Devou said.

Created in 1995, the Brand Excellence Award recognizes those Blues Plans that make an extra effort to enhance the value and image of the Blue Cross Blue Shield Brands. CareFirst was named one of 14 Blue Cross Blue Shield plans honored with the award this year.

The three major criteria of the Brand Excellence Award are brand perception, member service and overall business performance which encompasses enrollment, service and finance. The member perception scores are based on market research conducted by BCBSA. "The Blue Brands represent our organization's No. 1 asset," explained Scott P. Serota, president and CEO of BCBSA. "Strong brands inspire consumer trust and strengthen the market position of Blues Plans."

The Blue Cross and Blue Shield Association is composed of 47 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage to 78 million - one in four - Americans.

CareFirst BlueCross BlueShield is a not-for-profit health care company which, along with its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products, direct health care and administrative services to nearly 3 million individuals and groups in Northern Virginia, the District of Columbia, Maryland and Delaware.