Sample Press Release for Celebrity Perfume

Scratch and Sniff and Smell like Custody-war Mama Halle Berry. Coty Prestige is currently all out marketing their latest celebrity tailored perfume with the Oscar winner at the forefront. Here's their latest sample press release for February 2012

Reveal the Passion by Halle Berry

Oscar winner and international icon Halle Berry has secured her position as a timeless beauty through a rare blend of natural elegance and sensuality. This irresistible combination is highlighted in her existing scents Reveal by Halle Berry, Halle by Halle Berry, and Pure Orchid by Halle Berry.

Now, with Reveal the Passion, an even sultrier side of Halle is unveiled, promising tantalizing mysteries waiting to be explored. The woman who wears Reveal the Passion is full of confidence, endlessly elegant, and always the most intriguing person in the room. The sexiness of her smile is matched only by the lingering of her touch. She knows intuitively that true passion is intertwined with untamed desire.

"I wanted to create a scent that helped empower women to reveal their passionate sides," says Halle Berry. "Nothing makes a woman sexier or more beautiful than the confidence that comes from within."

When creating Reveal the Passion by Halle Berry, perfumer Olivier Gillotin of Givaudan envisioned a bolder, sexier, more alluring interpretation of the original Reveal fragrance. Deeply feminine and with a touch of a woman's sensuality, Reveal the Passion is a floral woody scent that weaves a delicious web of contrasts. At the top, the fragrance bursts open with a blend of fragrant Italian Bergamot and sparkling Dewfruit. Passionate heart notes of intensely seductive White Champaca and lusciously tempting Mangosteen ignite desire, and are enveloped in an enthralling drydown of Ambered Okoume, Patchouli and luxurious, warm Musks.

Sexy Top Notes: Italian Bergamot, Dewfruit, Freesia, Apple

Passionate Heart Notes: White Champaca, Mangosteen

Sensual Drydown: Branches of Ambered Okoume, Patchouli, Musks

The Reveal the Passion by Halle Berry range will feature a 15 ml and 30 ml eau de parfum.

Shot by renowned photographer Cliff Watts, the Reveal the Passion ad campaign captures Halle's remarkable sensuality and relaxed confidence. In the breathtaking image, Halle reclines effortlessly on a sofa, a sumptuous, bright magenta satin slip of a dress contrasted against her radiant skin. Halle's seductive gaze is fixed on the viewer, its smoldering intensity hinting at the mysteries and secret passions yet to be unveiled. The elegant, jewel-like ring that adorns Halle's resting hand is cut in the shape of the fragrance bottle's dazzling cap, glowing with brilliant fuchsia hues.

The Reveal the Passion by Halle Berry bottle is an eye-catching art deco inspired design in shades of bright magenta. The flacon is curvaceously shaped like a four-sided teardrop with tactile ridges, and the bottle is topped with a jewel-like cut cap. Echoing the bottle shape, the bright magenta box is embossed with sensual waves, complementing the bold-yet-feminine perfume within.

Reveal the Passion by Halle Berry Collection

Eau de Parfum 0.5 oz/15 ml - $17
Eau de Parfum 1.0 oz./30 ml - $28

Available February 2012 in the US, Canada and Latin America at most mass retailers.

Press Release Soft Launch

Global brand Markenburg Essentials Limited, a professional cosmetic service provider, opened its newest branch at the Tower 1 Bay Ridge Mall in San Marino. This reinforces Markenburg's commitment to the quality standards that the brand upholds.

Markenburg offers 30 kinds of cosmetic procedures which includes Thai facials and Meridian scrubs. In the photo are finance director John Smith with Mall relations officer Mary Kate Wallace.

Press Release for Coffee Shop Company

Here's a sample Press Release for Coffee Shop Company's latest offerings- hot chocolate for December!

"This time of the year always reminds me of the comfort of keeping warm during the first winter snow," says Dan Kim, founder and chief concept officer for Red Mango. "Watching snowflakes fall while being surrounded by the smell of hot cocoa was the feeling I wanted to capture with our Artisan Hot Chocolate."

Kim, who is committed to reproducing distinctive seasonal experiences into new all-natural holiday treats, suggests savoring the Artisan Hot Chocolate with a dollop of whipped cream and a drizzle of chocolate syrup. The "Artisan" in the name pays tribute to the company's expertise in flavor innovation. True to the company's mission for indulging the natural and healthy way, Artisan Hot Chocolate from Red Mango combines the best of ingredients to melt away the winter chill while elevating the hot chocolate drink to a new level.

Made with all-natural chocolate and nonfat milk, and infused with Ghirardelli® premium cocoa, the velvety Artisan Hot Chocolate is the company's newest winter offering with indulgent rich chocolate swirled with any of four luxurious flavors: Double Chocolate, Raspberry Chocolate Truffle, Irish Chocolate Creme, and Chocolate Amaretto.

The Artisan Hot Chocolate collection is available for a limited time at participating locations nationwide throughout the winter season.

Honoring a Recipient Press Release

When its an honor to be given an achievement award, the sample press release must relay the person's role and sacrifice for the community and must be written in a respectful, formal manner.



Congratulations to Chief Hal Doughty of Durango Fire & Rescue

The June winner of Safe Firefighter of the Month is Chief Hal Doughty of Durango Fire & Rescue in Durango, Colo. Prior to coming to Durango two years ago, he was with the Farmington Fire Department for almost 20 years.

During his time with the company, Chief Doughty has implemented a program for company performance tasks (CPTs) that involve “playbook” operations for structure fire calls. He has expanded this to cover wildland fires, and continues to expand the CPTs to other fire service operations such as engineering and leadership roles for captains and BCs.

Chief Doughty saw a need for a fitness program as most line firefighters had no particular regimen in the gym, and fitness seemed relatively voluntary. He did quite a bit of research and came up with the Cooper Institute for health and fitness evaluations. These evaluations give individuals a baseline fitness level and goals to make for the next year. The bottom line is if you participate at all in the program you will improve.

Along with the Cooper evaluations, the department does a pack test every year, and Chief Doughty has also implemented a Fitness Assessment Test (FAT) for return to duty for a line firefighter who gets injured on the job. Chief Doughty has written a Fitness SOP to include a medical physical plan, Annual Fitness Assessment Test, Pack Test, Fitness Program and Wellness Program.

In addition, Chief Doughty is working with neighboring mutual aid fire departments on a countywide accountability SOP to include passport placards and on-scene company tags. He is also working on a countywide Rapid Intervention Team (RIT) SOP. Other things the chief is working on to keep his team and community safe are:

• Developing expectations for fire captains;
• Supporting efforts for a preplan program;
• Forming a CADET program at the high school level to teach a Firefighter 1 class;
• Setting up Blue Card, Acting In Capacity (AIC) Engineer, Captain and BC programs.

He is also working on Operational SOPs to include ICS/Command bundle, Staging SOP, Accountability SOP, Communication SOP, Response SOP, Structure Fire SOP, RIT, Technical Rescue bundle, EMS bundle and HazMat bundle.

Chief Doughty feels that by implementing these programs and SOPs, as well as others to follow, it makes following the “Rules of Engagement” or the 16 Firefighter Life Safety Initiatives more natural and second nature.

Press Release for a Facial Beauty Product

A short press release for a global brand specializing in beauty products. Such short press appears on magazine tail ends or special beauty promo sections.




Be Kind to your Skin
If you have sensitive skin, your best bet is a product that leaves out potential irritants like fragrance and colorants. Olay Total Effects+ has developed a gentle version of its Total Effects moisturizer. It is oil, colour and fragrance-free, and does not clog pores. It also contains the patented Vitaniacin complex, a blend of antioxidants and vitamins, plus light diffusers that soften the appearance of fine lines.

Press Release for Refrigeration Company

SRC Refrigeration

Since 1980, SRC Refrigeration has been satisfying the floral industry with styling, value and dependability. Our “designer series” offers the largest selection of floral refrigeration in the industry; from combination display and storage to standard and custom models.

Simply put, value means more for your money.

All SRC Refrigeration floral coolers exceed “Chain of Life” standards. Learn how “Surround Air” extends freshness by gently bathing the flowers with generous humidity and uniform air temperature.

High quality components along with expert factory installation provide years of dependability. Our excellent warranties are backed by local service companies. Call us today. Many products are in stock or available for quick shipment. Convenient monthly lease and purchase plans are available.

SRC Refrigeration
6615 Nineteen Mile Road
Sterling Heights, Michigan USA
(810)254-0610
Toll Free: 1-800-521-0398

Press Release for Candle Company

A sample Press Release highlighting a product's quality and description is effective for industry specific products such as this candle company.




Everlasting Elegance

Everlasting Paradise Candles are simply the best mechanical candles available to the commercial decorating industry. With proper care, you will experience many trouble-free years of decorating and profits.

Won’t Drip Wax
Paradise Candles eliminate expensive clean-up problems and damage to equipment, church and carpet linens.

Won’t Burn down
Paradise Candles always remain the same height. No more uneven candles in multi-branch candelabra. No more worries about candles burning down into flammable materials.

Won’t Wilt or Bend
Paradise Candles will put an end to embarrassing “candle droop” caused by excessive heat.

Ideal for:
Wedding Candelabra
Party Supply Rentals
Churches
Floral Design
Interior Decorating
Restaurants
Caterers