Package design defines your brand.
As Jonathan Sands, the chairman of Elmwood Design says in his article
Packaging design is :
• a means of protecting the contents of a package
• a contributor to the cost of the end product
• a sales canvas on which to promote the product's attributes and benefits
• a part of the product experience itself
Its your brand's unique skin that the consumer easily identifies with.
Brand Labels makes products easy targets on supermarket shelves.
Design today has never been this forward.
Its up to the clients to take the risk and let creativity reign.
Package design can help your product stand out in a sea of competitors. Regardless, if you are the most tasty or not.
Package design can let your brand tell its story and it doesn't have to be boring.
Quirky Tea Bag packaging
Also check out this useful article Jonathan Sands's ten golden rules for commissioning successful packaging design
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