Tuesday, March 16, 2010

Brand Identity: The Art of Package and Label Design

Package design defines your brand.

TaKaRa Banana au Lait packaging by Naoto Fukasawa

As Jonathan Sands, the chairman of Elmwood Design says in his article

Packaging design is :
• a means of protecting the contents of a package 
• a contributor to the cost of the end product 
• a sales canvas on which to promote the product's attributes and benefits
• a part of the product experience itself

Its your brand's unique skin that the consumer easily identifies with. 

Brand Labels makes products easy targets on supermarket shelves.

Design today has never been this forward.

Its up to the clients to take the risk and let creativity reign.

Package design can help your product stand out in a sea of competitors. Regardless, if you are the most tasty or not.

Package design can let your brand tell its story and it doesn't have to be boring.

Quirky Tea Bag packaging

Also check out this useful article Jonathan Sands's ten golden rules for commissioning successful packaging design

For more marvelous high-end packaging design visit the site http://lovelypackage.com

Saturday, March 6, 2010

Press Release Restaurant Promo for Boxing Event

Brace yourself for another pound for pound showdown as ultimate boxing champion Manny Pacquiao takes on Joshua Clottey.

Watch it live on March 14 8am-1:30pm only at Max's Restaurants. Tickets are priced at P850 each (this includes P300 consumable drinks).

Available at Max's Antipolo, Max's Las Piñas, Max's Scout Tuazon, Max's Taytay and Max's Dasmariñas. Reserve your seats now!!


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