Friday, January 27, 2012

Sample Press Release for Celebrity Perfume

Scratch and Sniff and Smell like Custody-war Mama Halle Berry. Coty Prestige is currently all out marketing their latest celebrity tailored perfume with the Oscar winner at the forefront. Here's their latest sample press release for February 2012

Reveal the Passion by Halle Berry

Oscar winner and international icon Halle Berry has secured her position as a timeless beauty through a rare blend of natural elegance and sensuality. This irresistible combination is highlighted in her existing scents Reveal by Halle Berry, Halle by Halle Berry, and Pure Orchid by Halle Berry.

Now, with Reveal the Passion, an even sultrier side of Halle is unveiled, promising tantalizing mysteries waiting to be explored. The woman who wears Reveal the Passion is full of confidence, endlessly elegant, and always the most intriguing person in the room. The sexiness of her smile is matched only by the lingering of her touch. She knows intuitively that true passion is intertwined with untamed desire.

"I wanted to create a scent that helped empower women to reveal their passionate sides," says Halle Berry. "Nothing makes a woman sexier or more beautiful than the confidence that comes from within."

When creating Reveal the Passion by Halle Berry, perfumer Olivier Gillotin of Givaudan envisioned a bolder, sexier, more alluring interpretation of the original Reveal fragrance. Deeply feminine and with a touch of a woman's sensuality, Reveal the Passion is a floral woody scent that weaves a delicious web of contrasts. At the top, the fragrance bursts open with a blend of fragrant Italian Bergamot and sparkling Dewfruit. Passionate heart notes of intensely seductive White Champaca and lusciously tempting Mangosteen ignite desire, and are enveloped in an enthralling drydown of Ambered Okoume, Patchouli and luxurious, warm Musks.

Sexy Top Notes: Italian Bergamot, Dewfruit, Freesia, Apple

Passionate Heart Notes: White Champaca, Mangosteen

Sensual Drydown: Branches of Ambered Okoume, Patchouli, Musks

The Reveal the Passion by Halle Berry range will feature a 15 ml and 30 ml eau de parfum.

Shot by renowned photographer Cliff Watts, the Reveal the Passion ad campaign captures Halle's remarkable sensuality and relaxed confidence. In the breathtaking image, Halle reclines effortlessly on a sofa, a sumptuous, bright magenta satin slip of a dress contrasted against her radiant skin. Halle's seductive gaze is fixed on the viewer, its smoldering intensity hinting at the mysteries and secret passions yet to be unveiled. The elegant, jewel-like ring that adorns Halle's resting hand is cut in the shape of the fragrance bottle's dazzling cap, glowing with brilliant fuchsia hues.

The Reveal the Passion by Halle Berry bottle is an eye-catching art deco inspired design in shades of bright magenta. The flacon is curvaceously shaped like a four-sided teardrop with tactile ridges, and the bottle is topped with a jewel-like cut cap. Echoing the bottle shape, the bright magenta box is embossed with sensual waves, complementing the bold-yet-feminine perfume within.

Reveal the Passion by Halle Berry Collection

Eau de Parfum 0.5 oz/15 ml - $17
Eau de Parfum 1.0 oz./30 ml - $28

Available February 2012 in the US, Canada and Latin America at most mass retailers.

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