Friday, June 25, 2010

Press Release for Product with New Features

Press Release for a technology product with new features

Give yourself peace of mind

Want something more than just cool air? 

If you’ve been wondering about the air that circulates the four walls of your bedroom – and believe that air is a precious thing that we take for granted, then you’ll certainly want to read on, to find out the many ways in which air can actually be used as a tool to give you peace of mind. 

Thanks to the advent of technology, you can now manage the air within your home in more than one way. In fact, gone are the days when air conditioning was merely a tool for cooling. These days, the air con can also function as a dust-busting and air filtering product with Vitamin C Technology and a Follow me function.

Indeed, the Electrolux air conditioner is your best bet to having peace of mind, getting cool and looking good, all at the same time. Specifically, the air conditioner is loaded with a number of different functions that will cool, clean your air, moisturize your skin and follow you wherever your go.

The air con’s bio HEPA filter removes over 95% of bacteria and 99% of dust particles in the air that you breathe. In addition, its Gold Fin Protection Technology prevents bacteria from breeding and spreading, in turn, creating a healthier and more comfortable environment for you and your family. 

In addition, the air con’s Vitamin C Technology actually releases pure Vitamin C into the air, which helps improve skin quality and reduce stress. Unbelievably, you don’t have to worry about your skin drying up too much because of your home’s cool temperature – imagine having a rejuvenating mask on your body while enjoying a cozy, cool atmosphere, without any added effort except for pressing the ON button!

And that’s not all. Ever experienced wearing a sweater or a pair of socks in an air-conditioned room just because someone else wanted the temperature that low? Well, with the new Electrolux air con, you can actually avoid the hassle with its unique Follow Me Technology. which lets the user set the remote control unit as the thermostat; so precise cooling actually follows the user as he or she moves throughout the room. The remote control is stylishly designed, and offers a backlight for use in darkness, for example in the bedroom.

Indeed, the Electrolux air conditioner is an all-in-one model that combines unique and superb technology from Europe, providing you with clean air, moisturized skin and targeted cooling. In addition, with an extremely high energy efficiency rating of 11.6, you’ll enjoy numerous benefits such as low noise, energy savings and optimal temperature without sudden changes. In fact, Electrolux air conditioners are amongst the most energy efficient in Asia and use 20% less energy than other non-inverter split type air conditioners, which means they cost less to operate than conventional models, saving consumers money over the life of the system. 

Indeed, with these integrated machines - you’ll never have to think twice about turning on the air con again.

For more information about Electrolux’s lifestyle and environmentally friendly appliances, call its customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit their website at

Saturday, June 12, 2010

Press Release of Brand Tapping into a Large Market Segment

Press Release of Aircon brand tapping into a large market segment

Electrolux Enters Into 9 billion Philippine Air Conditioner Market

Electrolux, makers of the world’s leading household appliances, brings you the only air conditioners worthy of the name Electrolux. With its renowned European standards in quality and innovation, Electrolux is taking another step into “Thinking of You” by providing the comfort of cooling in your home, with the same promise of durability, performance and elegant design, as its trusted line of frontload washers, refrigerators and vacuum cleaners.

Terry Sales, Marketing Manager of Electrolux Philippines, said: “Electrolux air-conditioners are designed for real consumers' needs and lifestyles. As such, we introduced a new model endowed with ‘integrated innovation,’ which is putting all superb innovations into one product. This air conditioner is the answer to today’s consumer needs, and more than that, it also raises the bar for Filipino standards of living. With this in mind, we expect to be one of the top brands in the local premium market,” he added.

Electrolux air conditioners combine an array of proven air purification technologies to provide consumers with health-enhancing benefits, and better protection from airborne bacteria and pollutants.

Key features of the range include its FOLLOW ME Technology, which provides precise cooling that follows the user as he or she moves throughout the room. Its Gold Fin Technology only to be found in Electrolux’s air conditioners, helps prevent both the condenser and evaporator from any rust and is highly capable of stopping growth of dangerous bacteria. The Active Plasma Filtration system, reduces the incidence of allergies, asthma and even the common cold by guarding against 99% of airborne allergens; 95% of harmful bacteria and 85% of viruses. The Bio HEPA (High Efficiency Particulate Air) filter removes over 95% of bacteria and 99% of dust particles, and thus eliminates the problem of re-pollution when the filtered air is re-circulated.

The air conditioner also minimizes power consumption - by reaching the required temperature rapidly, and then reducing power usage to just what’s needed to keep the temperature stable. 

Electrolux recently introduced the line in Indonesia and Malaysia, Vietnam and Thailand. 

Terry Sales concludes: “Our air conditioners feature an ‘integrated innovation’ – the all-in-one model that combines the unique and superb technology from Europe. I am confident that our entry into this new product segment will enliven the industry and stimulate growth. The launch of this new product segment will not only enable consumers to benefit from Electrolux premium standards, but it also demonstrates our commitment to enhancing our consumer’s experiences in all aspects of household appliances.” 

For more information about Electrolux’s lifestyle and environmentally friendly appliances, call its customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit their website at

Wednesday, June 2, 2010

Press Release for Online Retail Shop

A sample Press Release for an online store selling clothing items.

New designs for the Global Summer Collection

If you weren't fast enough to shop for your favorite items when we launched the Global Summer Collection, then we have good news for you. Due to popular demand, we have added new styles to our collection! More maxi dresses, flowy dresses, the cutest tees, rompers, and skirts skirts skirts!

And don't forget our I am Filipina shirts. Because of their original design and fabulously fierce statement, they have been selling like pancakes, even reaching Europe and the US! Some are even collecting all designs. Long story short, grab your I am Filipina shirts today. International shipping is available.

And if you're still not convinced why you should shop a Dash Wearables, here are other ideas:

- Surprise your loved one with a gift from Dash Wearables! Delivery is free within the Philippines and we can even add a special gift note from you to her.

- For our well-travelled friends, you can show your pride by wearing our I am Filipina shirts. Whether you are in the US, France, Spain, China or Japan, let your shirt flaunt your Filipina-ness.

- Save the environment, save your gas money! Instead of using up so much gas and energy on traffic and parking fees, you can easily and safely shop for your favorite trends at Dash Wearables. 

Convinced yet? Why not forward this email to interested friends. 

Visit today.

Happy shopping!


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