Press Release of Brand Tapping into a Large Market Segment

Press Release of Aircon brand tapping into a large market segment

Electrolux Enters Into 9 billion Philippine Air Conditioner Market

Electrolux, makers of the world’s leading household appliances, brings you the only air conditioners worthy of the name Electrolux. With its renowned European standards in quality and innovation, Electrolux is taking another step into “Thinking of You” by providing the comfort of cooling in your home, with the same promise of durability, performance and elegant design, as its trusted line of frontload washers, refrigerators and vacuum cleaners.

Terry Sales, Marketing Manager of Electrolux Philippines, said: “Electrolux air-conditioners are designed for real consumers' needs and lifestyles. As such, we introduced a new model endowed with ‘integrated innovation,’ which is putting all superb innovations into one product. This air conditioner is the answer to today’s consumer needs, and more than that, it also raises the bar for Filipino standards of living. With this in mind, we expect to be one of the top brands in the local premium market,” he added.

Electrolux air conditioners combine an array of proven air purification technologies to provide consumers with health-enhancing benefits, and better protection from airborne bacteria and pollutants.

Key features of the range include its FOLLOW ME Technology, which provides precise cooling that follows the user as he or she moves throughout the room. Its Gold Fin Technology only to be found in Electrolux’s air conditioners, helps prevent both the condenser and evaporator from any rust and is highly capable of stopping growth of dangerous bacteria. The Active Plasma Filtration system, reduces the incidence of allergies, asthma and even the common cold by guarding against 99% of airborne allergens; 95% of harmful bacteria and 85% of viruses. The Bio HEPA (High Efficiency Particulate Air) filter removes over 95% of bacteria and 99% of dust particles, and thus eliminates the problem of re-pollution when the filtered air is re-circulated.

The air conditioner also minimizes power consumption - by reaching the required temperature rapidly, and then reducing power usage to just what’s needed to keep the temperature stable. 

Electrolux recently introduced the line in Indonesia and Malaysia, Vietnam and Thailand. 

Terry Sales concludes: “Our air conditioners feature an ‘integrated innovation’ – the all-in-one model that combines the unique and superb technology from Europe. I am confident that our entry into this new product segment will enliven the industry and stimulate growth. The launch of this new product segment will not only enable consumers to benefit from Electrolux premium standards, but it also demonstrates our commitment to enhancing our consumer’s experiences in all aspects of household appliances.” 

For more information about Electrolux’s lifestyle and environmentally friendly appliances, call its customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit their website at www.electrolux.com.ph