Brand Press Release: Introducing New Product Line into the Market

A clothing chain launches a new line of products as part of its retail brand, expanding its reach into fragrances.

Zara presents its perfume and cosmetics range

The perfume and cosmetics range will be on sale exclusively in Zara stores from 1st December.



The fashion chain Zara, part of the Inditex Group, has today launched its perfume and cosmetics range. This new Zara launch is made up of Zara Fragrances, a line of fragrances for Zara Man and another for Zara woman, with its body and bath complementary range. It has also launched its bath collection Zara Textures, an interpretation of the world of touch and sensations fabrics evoke, in a collection of bath products.

With this initiative, and thanks to the special dose of magic that defined this world, Zara has created a more direct and emotive link with all those Zara clients who identify and express themselves with Zara fashion. This inspiration behind this project, its development and launch accurately define Zara's international character. Antonio Puig, one of the most internationally experienced companies in the field of fragrances, has worked with Zara on this new venture into the world of perfume and cosmetics.



A group of fragrance specialists have collaborated in the design of this line, including Carlos Benaim of IFF (New York), Alberto Morillas of Firmenich (Paris) and in design Fabien Baron (New York). Fabien Baron, the design creator, has ample experience in other international perfume projects including Emporio (Armani), Acqua di Gio, Contradiction and CK One by Calvin Klein, Eau d' Issey Miyake, 212 by Carolina Herrera, amongst others.

Fabien Baron is also the Artistic Directory of the magazine Harper's Bazaar. As for Carlos Benain, we must mention the creation of highly successful fragrances such as Polo (Ralph Lauren), Herrera for Men, Calvin Klein and Contradiction for Men, amongst others. Alberto Morillas has created such well-known fragrances as Acqua di Gio, Gucci3, CK One, 212 for men and women, Must de Cartier and Tommy Hillfinger, amongst others.

Grupo Inditex, one of the world's largest fashion wear groups, has more than 788 stores in 25 countries and around 12,000 employees. Last year sales were in excess of 266,000 million pesetas and net profits rose to 25,400 million pesetas.