Companies invests millions into ads and publicity for good reason, to catch your attention, to get you out into the stores and see what's new. The goal is to sustain your interest in their products with constant news feeds which will only result in secure sales for a reasonable amount of time. Until they think of another publicity effort to win hearts all over again.
Circulation and Coverage is crucial for any press release to be effective.
• Build a good and reliable network of media contacts
• Get exposure where you can and if possible, get it for free!
• Word-of-Mouth tactics: Do the talk at events and with key people
• Listen and Make Exchanges - Know what You Can do for other people, Know when to make favorable Deals
There are a lot of ways to make your promotions accessible to a wider market, press releases are there to engage consumers to be aware of the latest brands and trends.
You'll be surprise what a Publicist can do with the simplest facts in media releases- one can either create a buzz or a circus. They make usual everyday facts look bigger, they can turn stale product launches into must-attend social extravaganzas. So is there really truth in advertising? More or less in publicity and promotions? What do people believe?
Sales figures never lie.
No comments:
Post a Comment