Marketing the Obvious: Going Against the Giants

You know you're not getting your money's worth when the serving size you're buying at the coffee counter doesn't really appear to be, what it should be.



"We created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copywriting skills to achieve the right tone; one with the edgy humor that New Yorkers welcome." - Mucca Design on the Brooklyn Fare brand



Kudos to the clever copy and packaging by Mucca Design