A very well-written ad and promo campaign for Charriol's special edition Love jewelry for Valentine's day. Mainly, the pieces are made from gold letter blocks that spell out the word LOVE. I think the whole design concept for the jewelry is pretty juvenile, I expected something far more chic from Charriol.
Still, the global promotional effort is quite notable.
Charriol with Love
Saying "I love You" may not be enough. A gift of "Love" will surely captivate your loved one's heart and speak of your innermost feelings. No other gift would be more eloquent than CHARRIOL'S Love Cube Collection and St. Tropez 30.
CHARRIOL has specially designed a memorable Love Cube Collection, highlighted by square cubes in steel. gold plated or rose-gold plated with the alphabets 'L''O''V''E' and the 'C' logo. Each cube is plated by palladium and rhodium, two layers that protect it from oxidizing due to harsh changes in weather or environment. These rigid cubes represent the endurance of your love. The entire romantic collection tells a story, consiting of rings, carrings, earings, bangles and necklaces.
St. Topez 30 is a sophisticated piece of jewellery composed of rows of cables encireled by rings, paired with a maritime-inspired chain that one can embelish with lucky charms. The watch has an elegant bracelet that shows off the perfect features of a lady's wrist. Round-shaped, it is the largest in its range. The bracelet offers interesting options; all-steel or two-tone pink gold and steel versions.
This Valentine's, don't just say "I Love You". Speak with the eloquence of CHARRIOL'S Love Cube Collection & St. Tropez 30.
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