Thursday, August 27, 2009

Marketing the Obvious: Going Against the Giants

You know you're not getting your money's worth when the serving size you're buying at the coffee counter doesn't really appear to be, what it should be.

"We created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copywriting skills to achieve the right tone; one with the edgy humor that New Yorkers welcome." - Mucca Design on the Brooklyn Fare brand

Kudos to the clever copy and packaging by Mucca Design

Sample Press Release Announcing New Acquisition

Some ideal openers for your acquisitions press release:

• Brand X Limited, LLC. announces the recent acquisition of the Newark King Brand as a new subsidiary and the latest terms of agreement will be disclose in due time. As we welcome the Newark King Brand into the Brand X group of companies, we believe that their expertise in vendor solutions will greatly contribute toward expanding our product offerings.

• As part of Brand X Global's continuing expansion, the new acquisition of Bay Area Goods will improve our business growth to our existing customers. 

• United by a common business culture, a new alliance between Brand X Global and Quagmire South has been signed. The acquisition makes now Brand X Global the forerunner in the telecommunications market, enhancing the company’s future growth and performance. Quagmire South brings in excellent products and an established, consumer base of over 5 million households.

• By combining resources, Brand Y Company and North Area Inc. will now be leading the industry into innovative policies in logistical assessment. Strengths and assets that you won’t find from other solution firms in the global market. The acquisition agreement was closed last Tuesday August 3, 2010, having been approved by core members of the Board of Directors and top stockholders.

• CallisCorp is pleased to announce an agreement in principle to acquire a 100% interest in Hudson Enterprises, a UK based conglomerate. CallisCorp has shipping services spanning 80 ports worldwide in 3 timezones. Gross revenue in 2004 was $ 5.2 million. The acquisition will be subject to regulatory consent. The acquisition price is based on the earnings of CallisCorp for the decade.

Some concrete and existing samples from the following companies:

NVIDIA to Acquire AGEIA Technologies

The J. Paul Getty Museum announces Two New Acquisitions

SecureWorks Closes Acquisition of VeriSign's Managed Security Services Business

Press release on Dunfermline Acquisition

Benetton Group acquires Benetton Sportsystem: Creating one of the world’s largest groups in the clothing and sports equipment sector

Monday, August 24, 2009

Marketing Culturally-Relevant Persuasion: Disgust is Relative

Gau Jal or Cow Water is a culturally relevant product for Hindus, its an age old beverage ingrained as a cure or part of a daily ritual. India has a huge market waiting for that portable quick zing of cow juice. Wait for stores to stock it up alongside Coke, Dr. Pepper, Pocari Sweat, Yakult or Meiji Milk.

The Times UK and BBC picked up on the cow pee buzz around February. And the bloggers went wild
Cow urine drink set to launch

Consider it the local lemonade or moonshine, but I doubt it would go global unless it becomes a proven cure for cancer, heart disease or AIDs. If so, this new organic soft drink will be flying off the shelves even at WalMart.

Kinda reminds me of that Futurama episode, the Willy Wonka offshoot- Fry and the Slurm Factory. Slurm is the Coke of the Futurama world, an addictive softdrink with a secret ingredient, I guess something sweet always comes from some cosmic arse. Ironically, after much revelation, Fry realizes he can't live without the abundance of Slurm in the market. Cow Juice would most likely have the same impact, and might even win over some foreign consumers in the long run. Those who have a strong palette hardwired for exotic edibles.

How lucky for the creatives handling this emerging brand, I would welcome the opportunity to work on something so novel.

Press Release for Annual Event

An effective news release on a nationwide event and grassroots campign. The whole annual observance even has a catchy theme “Ask me, See me, Be me, Heroes Remain Drug Free”

Drug Free Campaign Press Release by the US Department of Defense

“Ask me, See me, Be me, Heroes Remain Drug Free,” is the Department of Defense’s theme for its 18th annual observance of Red Ribbon Week 2008, which is planned to run from Oct. 23 to 31. The campaign will recognize and encourage Army, Navy, Air Force, Marine and National Guard programs across the country that have made an impact on their communities to combat drug, alcohol and tobacco use.

Red Ribbon Week – now in its 20th year of national observance – was launched in 1988 by the National Family Partnership as a grassroots campaign to encourage kids and communities to stay drug free and to uphold a standard for Americans everywhere. The movement was inaugurated after the tragic death of Drug Enforcement Administration (DEA) agent Enrique “Kiki” Camarena, who was kidnapped, tortured and killed by Mexican drug traffickers after successfully disrupting a major narcotics operation.

To celebrate the DoD’s involvement in keeping service members and civilians drug-free, the Pentagon will host an awards ceremony on Friday, Oct. 24, when Mrs. Geneva Camarena, mother of fallen DEA agent Enrique Camarena, and the Honorable Michele M. Leonhart, acting administrator of the DEA, will speak.

The official ceremony, held in the Pentagon Auditorium, will be hosted by Deputy Secretary of Defense Gordon England, who will recognize the most successful DoD outreach, education and awareness programs as he hands out the 18th Annual Secretary of Defense Community Drug Awareness Awards. Along with giving accolades to the top drug reduction programs in each service, England will present the Fulcrum Shield Award to a Young Marines unit from Douglas County, Colo., for its outstanding efforts in promoting a drug-free lifestyle.

The Honorable John P. Walters, director of the White House Office of National Drug Policy, also plans to give an address at the ceremony, and shared his excitement about making a national impact with agencies like the DoD.

“Thanks in large measure to the efforts of the men and women of the DoD; the DEA; federal, state, and local agencies; and countless others at the community level, youth drug use has fallen by nearly a quarter over the last six years,” Walters said. “Red Ribbon Week is an appropriate time for all of us to honor the sacrifices made in pursuit of this important progress, and for the nation to rededicate itself to making further progress against the harms of drug use and addiction.”

Sample PR announcing Gig Nights at Local Bar

Here are some sample gig press release that could be useful for your event or on your flyer:

Gig nights at the Laundry Bar this May!

The best intimate performances happen nightly at the Laundry Bar this month of May.

Catch the following bands in the flesh on these dates: May 15, 18 and May 20.

On weekends, catch our rock and roll night with the Blazing Sandmen and The Salutatorians

Shows start at 7:30 p.m.

Open Mic Nite with DJ Sample

This is a weekly open mic event happening every Tuesday night from 8:30 to 12:00. The event his held at The Hardcore Restaurant, which is located at 2000 North Bay City.

We welcome all styles of artistic performances - spoken word poetry, music, free form dancing. We regularly feature local bands, singers, stand-up comedry routines and local music. This is a true open mic event. We allow anyone to perform for our enthusiastic audience.

Share your talent, or speak out! Chill with us every week and have a beer or two!

Publicity with Flyers: Best Promo Mileage at the Lowest Cost

Hosting a Gig? Flyers are a great way to promote performance poetry, spoken word, mini concerts, or even local air guitar championships.

Flyer design by David Witt, aka DWITT.

A secret to any cool gig or community event is a really cool flyer! Go for real eyecandy, great illustrations and wicked typography.

Full color printing is way cheaper now, compared to the old rockin' days when there was a quota on the number of pieces per print plus color separation. Now you can have a variety of flyer designs printed out for less than $5-$10 in sets.

Flyer dsign by Nazario Graziano

But never forget to emphasize the important details- the Date, ticket price or admission details and Venue. Also avoid putting all you sponsors in one flyer, there is enough space on the venue itself to promote their product and logos.

Press Release for Liquors and Wines Product

An example media release launching a new product into the market with a tie-in between a distributor and a host embassy.

A New Toast of the Town

A dish will always be better if there is fine wine on the side. However, culinary traditions in San Marino literally infuse liquors and wines with food, creating dishes with a distinct twist.

San Marino is a quaint republic found in Western Europe. It is the third smallest independent state after the Vatican and Monaco. Though landlocked within Italy, they've still established their own identity, being one of the top producers of wines and liquors widely appreciated around the world.

In a bid to form a strong alliance between the Philippines and San Marino, Honorary Consul General of San Marino to the Philippines Jean Lhuillier recently hosted a dinner and introduced some of the country's traditional liquor-infused preparations.

Lhuillier said that San Marino's liquors and wines are able to go with any style of cuisine and are flexible- meaning they can be drank straight, mixed, or even paired to enhance the flavor of the main entree. They offer liquors and wines such as Limoncino, Assenzio (anise-flavor liquor) and Black Rum.

Sample Press Release for Restaurant

What do you have to offer your regulars this month? So what's the new on the buffet? A sample press release for a bistro cafe on its latest offerings.

A Classic Has Something New

Example Bistro is adding new selections to its a la carte and buffet menus. Famed Chef Ratatouille specially created the new local and international dishes.

These include Irish Beef stew, a classic broth soup of beef and rum, Swiss Tosca Salad (fresh alfalfa sprouts, basil tossed with lemon and olive dressing) and Steak Aprise, a savory thick slice of prime smoked tenderloin grilled in onions, oregano and bell peppers.

A variety of desserts is also available at the dessert buffet.

Friday, August 21, 2009

Press Release Announcing New Head of Company

A sample Corporate publicity statement on the change of management or simply announcing the next company president.

John Smith (48) has been named Chief Executive Officer, effective March 2010 of Brand X Commodities. Mr. Smith has vast experience in managing three-tier operations team, private equity, investments and acquisitions.

John Smith holds a business degree in Economics from the University of Caldwell. Since 2000, he has managed high-profile Brands across Europe, Japan, China and the United States. Previously, he spent ten years at Alta Magica in core senior management roles. He is known as a pioneer in the mobile marketing industry.

Brand X Commodities is a leading provider of business solutions with an exceptional track record in the development of semiconductor and nano technology.

CEO Bromance: Outgoing Porsche CEO Wendelin Wiedeking hugs successor Michael Macht

Thursday, August 20, 2009

The Importance of Circulation and Coverage in Public Relations

Companies invests millions into ads and publicity for good reason, to catch your attention, to get you out into the stores and see what's new. The goal is to sustain your interest in their products with constant news feeds which will only result in secure sales for a reasonable amount of time. Until they think of another publicity effort to win hearts all over again.

Circulation and Coverage is crucial for any press release to be effective.

• Build a good and reliable network of media contacts
• Get exposure where you can and if possible, get it for free!
• Word-of-Mouth tactics: Do the talk at events and with key people
• Listen and Make Exchanges - Know what You Can do for other people, Know when to make favorable Deals

There are a lot of ways to make your promotions accessible to a wider market, press releases are there to engage consumers to be aware of the latest brands and trends.

You'll be surprise what a Publicist can do with the simplest facts in media releases- one can either create a buzz or a circus. They make usual everyday facts look bigger, they can turn stale product launches into must-attend social extravaganzas. So is there really truth in advertising? More or less in publicity and promotions? What do people believe?

Sales figures never lie.

Brand Press Release: Introducing New Product Line into the Market

A clothing chain launches a new line of products as part of its retail brand, expanding its reach into fragrances.

Zara presents its perfume and cosmetics range

The perfume and cosmetics range will be on sale exclusively in Zara stores from 1st December.

The fashion chain Zara, part of the Inditex Group, has today launched its perfume and cosmetics range. This new Zara launch is made up of Zara Fragrances, a line of fragrances for Zara Man and another for Zara woman, with its body and bath complementary range. It has also launched its bath collection Zara Textures, an interpretation of the world of touch and sensations fabrics evoke, in a collection of bath products.

With this initiative, and thanks to the special dose of magic that defined this world, Zara has created a more direct and emotive link with all those Zara clients who identify and express themselves with Zara fashion. This inspiration behind this project, its development and launch accurately define Zara's international character. Antonio Puig, one of the most internationally experienced companies in the field of fragrances, has worked with Zara on this new venture into the world of perfume and cosmetics.

A group of fragrance specialists have collaborated in the design of this line, including Carlos Benaim of IFF (New York), Alberto Morillas of Firmenich (Paris) and in design Fabien Baron (New York). Fabien Baron, the design creator, has ample experience in other international perfume projects including Emporio (Armani), Acqua di Gio, Contradiction and CK One by Calvin Klein, Eau d' Issey Miyake, 212 by Carolina Herrera, amongst others.

Fabien Baron is also the Artistic Directory of the magazine Harper's Bazaar. As for Carlos Benain, we must mention the creation of highly successful fragrances such as Polo (Ralph Lauren), Herrera for Men, Calvin Klein and Contradiction for Men, amongst others. Alberto Morillas has created such well-known fragrances as Acqua di Gio, Gucci3, CK One, 212 for men and women, Must de Cartier and Tommy Hillfinger, amongst others.

Grupo Inditex, one of the world's largest fashion wear groups, has more than 788 stores in 25 countries and around 12,000 employees. Last year sales were in excess of 266,000 million pesetas and net profits rose to 25,400 million pesetas.

News Release for Health Care Company Winning Brand Excellence Award

Strong brands inspire consumer trust - a great line from this health care company's PR. News releases are important in winning market trust, letting consumers know company and product improvements. Oh yes, even Brand Awards do matter

CareFirst BlueCross BlueShield, the largest health insurer in the Mid-Atlantic region, has won the 2000 Brand Excellence Award for superior performance for the fourth year in a row from the national Blue Cross and Blue Shield Association (BCBSA).

"The Blue Cross and Blue Shield Brands and the values they represent are extremely important to our customers," says Gregory A. Devou, executive vice president and Chief Marketing Officer of CareFirst BlueCross BlueShield. " I am very proud that for the fourth time, CareFirst has been honored with this award."

"In order for us to be successful it is important that we focus on the needs of our members. Our members have come to trust the Blue Cross and Blue Shield Brands and believe in their quality," Devou said.

Created in 1995, the Brand Excellence Award recognizes those Blues Plans that make an extra effort to enhance the value and image of the Blue Cross Blue Shield Brands. CareFirst was named one of 14 Blue Cross Blue Shield plans honored with the award this year.

The three major criteria of the Brand Excellence Award are brand perception, member service and overall business performance which encompasses enrollment, service and finance. The member perception scores are based on market research conducted by BCBSA. "The Blue Brands represent our organization's No. 1 asset," explained Scott P. Serota, president and CEO of BCBSA. "Strong brands inspire consumer trust and strengthen the market position of Blues Plans."

The Blue Cross and Blue Shield Association is composed of 47 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage to 78 million - one in four - Americans.

CareFirst BlueCross BlueShield is a not-for-profit health care company which, along with its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products, direct health care and administrative services to nearly 3 million individuals and groups in Northern Virginia, the District of Columbia, Maryland and Delaware.

Product Launch Press Release for Multinational Communications Company

A Press Release Article featuring the bigwigs at Bell making strong statements about their company as a customer-focused brand.

With a new multimedia advertising campaign aligned with the launch of the Beijing Olympic Games, Bell will launch its much-anticipated new corporate brand tomorrow.

"The new Bell brand underlines that we are moving forward as a company and as a service provider, with new services, a new strategy and a new goal," said George Cope, President and Chief Executive Officer of BCE and Bell Canada. "It's a straightforward and customer-focused brand that directly supports the Bell team's goal: To be recognized by customers as Canada's leading communications company."

The new Bell logo is a strong and clear representation of the company that proudly wears the traditional Bell blue. The logo - and the "Bell-ements" that make it up - are the visual foundation of the company's new look and new advertising.

Wade Oosterman, Chief Brand Officer for Bell, and President of Bell Mobility, said the brand's combination of strength and simplicity supports the company's strategy of delivering a better customer experience at every level.

"The new Bell brand is clear, bold and instantly recognizable, and the advertising that supports it tells our customers exactly what we can and will do for them," said Mr. Oosterman. "The taglines 'Today just got better' and 'La vie est Bell' reflect our commitment as a company and as a team to deliver on our strategy and achieve our goal."

The new brand taglines are also customizable depending on the brand or ad context. For instance, an ad for the HDTV PVRs from Bell carries the tag "Recording just got better" while a promotion for Bell Mobility GPS services reads "Au milieu de nulle part avec un GPS - la vie est Bell."

To tie the advertising even more closely to the concept of "better" and underline the range of product and benefits Bell offers, the English campaign also makes liberal use of words ending in "er" - faster, easier, music lover, gamer, worker, talker, texter, multitasker - which was also the basis of the company's recent advertising teaser campaign.

For the Quebec market, the company went with a unique tagline rather than a simple translation of the English line, said Rick Seifeddine, Bell's Senior Vice President, Brand: "'La vie est Bell' just works naturally. We found that substituting our logo directly for the French adjective 'belle' in the tagline was an elegant and absolutely irresistible approach."

Underlining the straightforward nature of the brand, some Bell business units will change their names as part of the launch to make clear exactly what they deliver to customers. Bell ExpressVu is now Bell TV, Bell Sympatico is now Bell Internet, and Bell Residential phone service is now Bell Home Phone.

Wednesday, August 19, 2009

Press Release for Reputation Management

How does one survive a public scandal? Much worse for a celebrity if its an internet sex scandal with the photos circulating online for at least, a millenia.

How can a publicist handle this PR spin?

A perfect example would be the case of Asian star Edison Chen, after photos showing him and several women in explicit sexual acts hit online, the actor went under the radar. It took him a year to issue a public apology to those involved and affected by the scandal.

He makes a video apology, looking neutral and prim, almost harmless. The grey backdrop helps dull out the message, no hint of glitter from this tarnished star.

His speech, highlight some key points, which is good for some publicists to take note of -

• He failed as a role model
• He wants to find healing
• He is sorry for the pain
• He is repentant and wants to be forgiven.

Forget the starlets out to claw his eyes out, its all about winning the public trust of his Chinese fans, and getting back in the game like Michael Vick.

I think the timing was just right for Mr. Edison Chen, avoiding the height of the outrage, afterall it takes possibly a year for a scandal to go stale.

Here is Edison Chen's speech from his video:

Today I have come back to Hong Kong to stand before you and account for myself. I have never escaped from my responsibility. During the past few weeks, I have been with my mother and my family and my loved ones to show support and care and at the same time to have them support and care for me.

I admit that most of the photos being circulated on the Internet were taken by me. But these photos are very private and have not been shown to people and are never intended to be shown to anyone. These photos were stolen from me illegally and distributed without my consent.

There is no doubt whoever obtained these photos have them uploaded on the Internet with malicious and deliberate intent. This matter has deteriorated to the extent that society as a whole has been affected by this. In this regard, I am deeply saddened. I would like now to apologize to all the people for all the suffering that has been caused and the problems that have arisen from this. I would like to apologize to all the ladies and to all their families for any harm or hurt that they have been feeling. I am sorry. I would like to also apologize to my mother and my father for the pain and suffering I have caused them during the past few weeks. Most importantly, I would like to say sorry to all the people of Hong Kong. I give my apology sincerely to you all, unreservedly and with my heart.

I know young people in Hong Kong look up to many figures in our society. And in this regard, I have failed. I failed as a role model.

However, I wish this matter will teach everyone a lesson. To all the young people in our community, let this be a lesson for you all. This is not an example to be set for you.

During my time away, I have made an important decision. I will whole-heartedly fulfill all commitments that I have to date. But after that, I decided to step away from the Hong Kong entertainment industry. I have decided to do this to give myself an opportunity to heal myself and to search my soul. I will dedicate my time to charity and community work within the next few months. I will be away from Hong Kong entertainment industry indefinitely. There is no time frame.

I have been assisting the police since the first day the photos were published and I will continue to assist them. After this press con., I have obligation to help them with their investigation and hope that this case can end soon as everyone I think has the same wish.

I would like to use this opportunity to thank the police for their hard work on this case. Thank you. I believe everyone’s priority now (and) my priority now is to stop the suffering and pain, for not letting this…we do not want to let this situation become more out of control.

We need to protect all the innocents and all the young from matters like this. In this regard, I have instructed my lawyers to do everything possible within the law to protect all the innocents, victims of this case. I believe that a press statement is being issued as we speak on what my lawyers have advised me to do.

Lastly, I would like to thank everyone for coming here today and listening to what I have to say. I would like to also apologize once again to all the ladies and their families, my family and to everyone in Hong Kong and everyone in our society. I am deeply saddened by this. And I apologize to everyone (who) has to go through this. I would like to also thank you for giving me this opportunity to say what I have wanted to say all along in my heart.

I hope, after today, I can have your forgiveness. With regard to this case, with everything, everything that has happened, I am deeply sorry. I hope you all accept my apology and give me a chance. Thank you."

Monday, August 17, 2009

Anniversary Publicity & Promo for a Shoe Brand

A Shoe company celebrates its brand with a press release focusing on its number one customer- women of all ages.

Naturalizer, Feeling Good for 15 Years

If women had a perfect solemate, it would be Naturalizer. It takes care of a woman’s feet like a lover, bringing out the best in style, comfort and function.

In the Philippines, Naturalizer opened its first store in 1993 at Shangri-La Edsa Plaza Mall in Mandaluyong City. At present, it has 16 branches nationwide including stores in Cebu, Davao and Cagayan de Oro.

On its 15th year in the country, Naturalizer celebrates its roots, success and its plans for an exciting future in the shoe retail scene. It honors the brand’s original promise to deliver feminine, stylish, comfortable shoes in a manner that is relevant to the busy lifestyle of today’s woman whether at work or at play.

The brand has been a popular choice among women from all stages of life who wants to look good, and also feel good all day. Before Naturalizer came into the picture, women’s feet suffered in the name of being stylish. Comfort and fashion seemed impossible to attain until the footwear revolution came along.

Brown Shoe, a $2.3 billion footwear company with global operations, launched the women’s footwear line in 1927 with the radical idea of combining current fashion with comfort features. The brand’s official launch came with powerful results and started a sense of new found freedom and expression for the modern woman: Feminine, strong, versatile and exquisite in taste.

From casual, dress, athletic, boots, sandals and limited collections, Naturalizer perfected the art of knowing what women want when it comes to shoes. The first Naturalizer specialty store opened in Jamaica, New York followed by a rapid growth of its own retail stores and department stores in the United States.

The height of the brand’s success came with the growth of expectations. In 1980, Naturalizer injected styles inspired by Europe’s high fashion led by Brown Shoe. Apart from skyrocketing sales, Naturalizer was named Brand of the Year in 2001 by Footwear News, a top publication in the footwear industry. Having established itself as a worldwide brand, Naturalizer then launched NaturalSport, a subbrand of athletic and leisure shoes; and Naturalizer Signature, a line of luxury women’s shoes available online and in selected store locations.

Sample Press Release for Father's Day

A Retail store announces its holiday promo two weeks prior to Father's day through a press release made on the Sunday dailies.

The promo suggests possible gift items for Dads from the affordable to the extravagantly priced ones. A subtle push for the shopper to purchase key items.

Celebrate Father's Day with Debenhams

For every child, a father is one of the most important person in his or her life. Sons and daughters alike look up to their fathers, giving him the respect that is rightfully his. But more often than not, fathers are not given the recognition they deserve. Let this Father's Day serve as the perfect opportunity to show your gratitude and appreciation to your personal hero, your beloved dad.

But looking for that perfect Father’s day gift may sometimes be a daunting task. This Father’s Day, let Debenhams help you in your search for the perfect present for your perfect hero. With the wide selection of menswear and men’s accessories offered by Debenhams, there’s sure to be a gift to match every dad’s taste and style.

Indulge your dad with Debenhams’ wide range of pajama sets made from poly cotton or pure cotton material. Loungewear by Debenhams will definitely suit busy fathers craving for that much-needed break.

Of course, any gift need not be extravagant or expensive. This Father’s Day, stick with the basics. Why not reward your dad with a comfortable pair of socks like these John Rocha solid black socks, which comes in a pack of three. This present is definitely a staple in every dad’s wardrobe, whether his style is casual or formal.

If your dad is not fashionably daring, why not reward him with Debenhams’ plain leather wallets and belts? Although simple in design, fathers with varying tastes will appreciate Debenham’s collection of fine leather accessories.

For the more stylish fathers, cufflinks would be a perfect gift idea. Head over to Debenhams and check out their designer cufflinks from Jasper Conran and Thomas Nash. Debenhams’ wide range of cufflinks come in a variety of styles which will suit dads of any age.

For fathers with a more casual look, reward them with Debenham’s sleek aviators or classic round rimmed sunglasses. Dads who enjoy outdoor activities will truly appreciate these stylish accessories from Debenhams’ in-house brands such as Maine, Red Herring and Mantaray.

Finding the perfect father’s day present is quite easy. Just remember that a gift is not measured based on its extravagance, but rather, on the thought that comes with it. Any simple token or gesture will surely be appreciated. When searching for the perfect gift, just be sure to stick with the simple, practical yet stylish pieces which will go a long way. With the help of Debenhams, the search for that perfect father’s day gift will definitely be a piece of cake.

Head over to Debenhams and avail of the ongoing Father’s Day promo. For every $200 single receipt purchase on menswear and men’s accessories, get a free Gift Voucher worth $50.

Debenhams is located at the the 3rd Level of North Mall. You may also call the store at 555-5555 for more information.

Charriol with Love Ad Campaign

A very well-written ad and promo campaign for Charriol's special edition Love jewelry for Valentine's day.

Mainly, the pieces are made from gold letter blocks that spell out the word LOVE. I think the whole design concept for the jewelry is pretty juvenile, I expected something far more chic from Charriol.

Still, the global promotional effort is quite notable.

Charriol with Love

Saying "I love You" may not be enough. A gift of "Love" will surely captivate your loved one's heart and speak of your innermost feelings. No other gift would be more eloquent than CHARRIOL'S Love Cube Collection and St. Tropez 30.

CHARRIOL has specially designed a memorable Love Cube Collection, highlighted by square cubes in steel. gold plated or rose-gold plated with the alphabets 'L''O''V''E' and the 'C' logo. Each cube is plated by palladium and rhodium, two layers that protect it from oxidizing due to harsh changes in weather or environment. These rigid cubes represent the endurance of your love. The entire romantic collection tells a story, consiting of rings, carrings, earings, bangles and necklaces.

St. Topez 30 is a sophisticated piece of jewellery composed of rows of cables encireled by rings, paired with a maritime-inspired chain that one can embelish with lucky charms. The watch has an elegant bracelet that shows off the perfect features of a lady's wrist. Round-shaped, it is the largest in its range. The bracelet offers interesting options; all-steel or two-tone pink gold and steel versions.

This Valentine's, don't just say "I Love You". Speak with the eloquence of CHARRIOL'S Love Cube Collection & St. Tropez 30.

Flower Shop Press Release

For any flower shop in the flower and gift delivery business, getting the word out before any holiday or event means brisk business. Make print promos work for you, you may get a large quantity of orders via phone through the appropriate press release.

Celebrate with Flowers!

At the flower depot, enjoy a varied selection of prime-cut fresh flowers like red and pink roses, daisies, and tulips set individually o in elegant bouquets. Showcase your flowers in stunning glass vases and handmade woven baskets.

Enhance their appreciation with Flower depot's exclusiveassortment of premium chocolates, sweets and other delicacies.

Our arrangements include:

  • Six pink roses bouquet
  • assorted fragrance aromatherapy lamps with floral accents
  • red roses with green bamboo in cylindrical vase
  • Three red roses with bear and heart chocolates
  • Lilies with truffles

Contact a Flower depot branch for your select orders!

Flower Photo by Perseverando

Wednesday, August 5, 2009

Jewelry Store Publicity & Promo

Press releases allows entrepreneurs to target a specific, profitable market segment. For Jewellers that market includes couples- married, engaged or illicit. There's always room for symbolic gestures of love at whatever cost, so hiring a media firm for print publicity of a high-end product is always a smart investment. 

Make Love Strong with a Gem

For decades now, Gemshop has made many couples enjoy the bliss of unions and relationship with its jewelry. Show you care for a loved one by giving him or her a gift that will last a lifetime. Gemshop has a lot to offer to help you show just how much you value your sweetheart.

Set of heart-shaped jewelry at $600 at 30% discount. Weave earrings at $500 at 20% discount.

Avail of this precious treats at Gemshop stores in South City.

Cosmetics Store Promo Campaign for Mall

For distribution for print & media outlets. An example of a press release for a cosmetics store offering this season's discounts for its regular customers.

Now is the best time to visit Beauty shop and avail of its face makeup promo for this month of March. get 20% discount on  selected face makeup products with every single receipt purchase of regular items worth $25. Also get a free cosmetic pouch with every single receipt purchase of items worth $300. For a loving and stunning you, beauty shop recommends the following products - Facepac Hydrating Compact and Image collagen cake for flawless coverage. 

Beauty shop is located at prime malls at south city, mall hours 10am-8pm. 

Meat Shop Promo

What most publicity insiders would tell you- a press release will create enough buzz in a commuity even for a small or medium enterprise.

You don't need a big brand name to sell, but to garner free publicity, make full use of your network of contacts. Get the word out through Word-of-Mouth recommendations or community newsletters.

Now a sample press release from your local meatshop...

Meat-selling as an ideal business and the viability of the meat shop franchise were affirmed during the convention of the country's more than 130 meat shop franchisees.

Starting March, discounts are available for coupon holders for select products such as rib-eye steaks, sirloin cuts, chicken, steak burger patties and ham.

The Meat shop is a one-stop shop for the household's kitchen needs. Special cuts, sausages and complimentary cooking products are available for housewives and culinary enthusiasts.

Sample Holiday Hotel Publicity

Hit the right market and rein in all that tourist traffic with an effective press release for your hotel. People make their travel arangements months prior, so should your publicity gear. Know when reservations made via phone or website peak for the year and where most customers are from. You can target block ads at these areas promoting group rates for travelers.

In keeping with the holidays, Hermes Hotel gives families and group travelers an exciting treat for the season.

Avail yourself of the holiday treat until Jan. 1, 2009 at P6,000, good for four persons with breakfast for two.

Guests billeted at Hermes Hotel will find that going to and from the verdant scenic spots in South City can be hassle-free. As the newest landmark in the South City, Hermes Hotel is conveniently located just a few steps away from the St. Peter's Library and Public Park .

For reservations or inquiries, call 555-555

Holiday Press Release for Hotel

One Great Holiday at Prince Place

Take advantage of the long holiday season and relax amidst cool and exhilarating surroundings. Complete your yuletide celebration and be one of the first privileged to experience the newest premiere hotel. Check-in with your family at Prince Hotel Suites and experience the ultimate in high living- at a price easily within your reach.

Bask in the elegantly furnished suites and experience an oasis of luxury and indulgence beyond expectation. Special Room rates start at $300 net for a deluxe room and $450 for a 1 bedroom suite, inclusive of breakfast for two.

For the holidays, indulge in a lovingly prepared Christmas Eve dinner at the Riguer restaurant for only $150 per person. Sample smoked turkey supreme, shrimp bisque, salmon with lemon alfafa for starters while sipping on your favorite wine.

Great the New Year in high spirits by tickling your taste buds with one of the entrees in a special New Year's Eve menu for only $200 per person.

Experience a tasteful and flavorful brunch with the whole family on New Year’s Day for $250 per plate. 

Prince Hotel Suites where luxury and class need not be expensive. For reservations and inquiries please call 555-5555

Christmas Promo Press Release

Wonderful Photo by Abby Lanes

Company A offers you irresistable gifts this Holiday season - our Christmas exclusive package!

For every two new approved subscriptions from Company A under a 30-month holding period, you get to take home a brandnew unit of your choice! This will surely makes your friends and loved ones happy this Christmas as they will get to enjoy one of our products!

No other gift could be more special than our Christmas bundle treat!

Complete your Christmas shopping at one go! Visit the nearest shop and get the latest and best value-for-money products from Company A.


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