Saturday, February 25, 2012

Sample Press Release for Athletic Brand: Jeremy Lin as Product Endorser

Fathead has now gone the linsanity route- own your own humongous NBA wall graphic of Jeremy Lin. Here is their press release, Just in Time for Linsanity fever!

Fathead, the Real Big brand of officially licensed NBA wall graphics, releases exciting new murals of all the high-flying NBA action as it unfolds. New York Knicks sensation, Jeremy Lin has just been added to a star-studded Fathead Mural roster of NBA All-stars including Kobe Bryant, Dirk Nowitzki, Blake Griffin, Dwyane Wade, Derrick Rose and some of the NBA's legendary players like Earvin "Magic" Johnson and Larry Bird.

"These NBA murals are mind-blowing when you see them on your wall and we added the Jeremy Lin murals after we saw the highlights of his first three games," said Patrick McInnis, Fathead Chief Executive Officer. "The size and breadth of the NBA murals catch these amazing superstars doing what they do best, Going Real Big. We hope NBA fans all over the world enjoy these inspiring wall graphics!"

The NBA Fathead Mural collection is now available exclusively at along with other great NBA wall graphics, including players and logos. Fathead is the official destination of Real.Big. wall graphics where thousands of incredible Fathead images can be found.

For more information, please contact:, (313) 373-6055 or, (313) 373-6091

Wednesday, February 1, 2012

Sample Press Release for Valentine's Day Product

Targeting consumers specifically on Valentine's Day? Here are 3 sets of sample Valentine's Day Press Release.

Hallmark Blooming Expressions

Hallmark is enhancing the tradition of giving flowers on 3 Valentine's Day with the first-of-its-kind Blooming Expressions — a fabric flower that blooms to reveal a message for a special person. Blooming Expressions blossom repeatedly with the touch of a button, letting a consumer express love, appreciation or friendship again and again, while the person receiving the gift relives those warm feelings Valentine's Day and beyond.

Retailing for $14.95, Blooming Expressions reveal one of the following four messages: "I Love You," "You are the heart of our family," "There's only one you!" or "Love you lots!" They currently are available in red or pink shades, and additional colors and messages will be available after Valentine's Day. The full garden of Blooming Expressions is available at Hallmark Gold Crown stores, as well as Walgreens, CVS and other stores where Hallmark products are sold. For more information or to watch Blooming Expressions in action, visit

Hallmark Storybooks

Just in time for Valentine's Day, Hallmark is adding new titles to its popular Recordable Storybook collection, including Love You Forever, a best-selling story of love between a mother and her growing child, and Under the Same Moon, an inspiring story about love transcending time and distance. With Hallmark Recordable Storybooks, consumers can give the gift of their voice, reminding their Valentine they are loved on Valentine's Day and every day.

The newest Hallmark Interactive Storybook and Story Buddy, Christopher the Sleepyhead Bear, also makes his debut during the Valentine's Day season. Christopher, a cuddly bear in constant search for sweet dreams, responds when key phrases are read aloud from his book. He's the perfect way for one's little Valentine to add wonder and fun to story time. Interactive Story Books and Story Buddies, as well as Hallmark Recordable Storybooks, are available at Hallmark Gold Crown Stores and other Hallmark retailers for $29.95.

Hallmark Greetings

Smiles, hugs and laughter feel good — and sharing them feels even better. With more than 1,400 Hallmark Valentine's Day greetings available, consumers can send a valentine as special as the one they love. Fresh sentiments, rich textures and cool features, such as pop-up displays, lights, sounds and motion, help you open up to your valentines. Let parents, grandparents, siblings and other family members know they're absolutely adored with these new cards available at Hallmark Gold Crown stores and other Hallmark retailers. also offers consumers a fun way to put their personalized touch on valentines. With just a few clicks on, consumers can pick their favorite card design, customize it with a photo and add a personal message to create one-of-a-kind Valentine's Day cards that cannot be found anywhere else.'s selection of valentines also includes Classroom Valentines that kids can customize with a photo, message or both. offers new Classroom Valentine designs for 2012, including Star Wars, Disney Princesses and more. With Classroom Valentines, kids become the star of the card!

For more information about Hallmark Valentine's Day cards or gifts, visit


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