Press Release for Product Launch

A sample press release for a product launch organized by an events company for a convenience store franchise.

7-11 Mock Elections (Gulp your Vote) launched by ATP Productions

Last March 2 2010 , ATP productions organized and launched 7-eleven's 7-elections

Basically a spin-off of the "cup your vote" Obama-McCain elections in the USA where one can go to a 7-11 and order a beverage cup with your desired presidentiable-elect on the cup.  If you are an Obama supporter and you would go buy an Obama Gulp cup, your purchase would be tallied in the 7-eleven store and your vote would be counted in their mock polls. 

Essentially the same model is used here in the Philippines version but there are more cups to choose from since there are more presidentiables vying for office.There were two components to the launch:

An Internal Launch - focused on the store managers and store keepers of 7-eleven so that they fully understand the mechanics of the mock polls

A Media launch - informing the media about the mechanics of the promo and the brand.

ATP is an event organizer in the Philippines which specializes in BTL , corporate events, product launches, and awards nights for top corporations in the Philippines. 

Press Release for Father's Day

Sample Press Release for a Finance Company on Father's Day

Share Dad’s Financial Tips This Father’s Day And Learn About the Life-Changing Power of Microfinance

Oak Brook, Ill. (June 9, 2009) —This Father’s Day, OptINnow is asking people to share lessons their dads taught them about personal finance and to learn more about the power of microfinance to help families in the developing world who are struggling to make ends meet. 

Dad’s tips can be posted at OptINnow.org, a website sponsored by Opportunity International, with photos and stories of real men and women across the globe who need a loan to help them build a business and a better life for their families. For as little as $25, donors can select an entrepreneur to fund with a loan and track his or her business success. When the loan is paid back, the money is loaned over and over again to help many more people.

“Dad’s financial advice is the same kind we give every day to thousands of people who are working their way out of poverty,” said Ruth-Anne Renaud, vice president of interactive marketing for Opportunity International. “Opportunity’s business training, combined with small loans, helps these entrepreneurs create businesses that allow them to feed their families, send their kids to school, provide health care and employ their neighbors. Plus, we teach them to save for a rainy day – just like Dad did.” 

Financial Advice from Dad Here are just a few of the money tips from Dad that have been shared to date at OptINnow:

• Don’t spend what you don’t have. 
• Always save. You never know when a rainy day will come and you’ll need those savings until the sun shines again. 
• Learn from my mistakes: always pay cash and don’t wait to start saving money. 
• Stay out of debt. Live within your means. Give back. 
• Always keep at least $100 in your pocket for life’s little emergencies. 
• Work hard for what you want. Delayed gratification is good. 
• Give generously and with joy. 
• Never buy a car or anything else (other than a house) until you can afford to pay cash. 
• Study the business cycles over the past 100 years and make your stock/bond investments accordingly. 
• Give back financially. Make it your personal mission to continually give more than is required or expected.

To pick up more advice or to post your own dad’s tips, visit www.optinnow.org/fathersday. Think about the value of the financial lessons your dad taught you – and then consider passing those lessons along by helping to fund a father featured on OptINnow.org

Press Release for Award Winning Brand Initiative

Pacific Oleo sweeps 6 awards at Chemical Industry's Responsible Care Award 2005

Responsible Care (RC) is the global chemical industry's environmental, health and safety (EHS) initiative to drive continuous improvement in performance.

Pacific Oleochemicals (formerly known as Akzo Nobel Oleochemicals) has committed as a signatory to the voluntary initiative since it was launched by Chemical Industries Council of Malaysia (CICM) in 1994. The RC Awards was aimed to provide recognition to Responsible Care signatories that have made most progress in implementing the Six Codes of Management Practices.

For the RC Awards 2005, Pacific Oleo again emerged the overall winner for the Oleochemicals category; by winning all the six (6) Codes of Management Practices, namely: 

• The Distribution Code
• Employees Health & Safety Code
• Community Awareness and Emergency Code
• Process Safety Code
• Pollution Prevention Code
• Product Stewardship Code

Press Release Addressing Employee Strike over Labor Issues

Press Release Addressing Employee Strike over Labor Issues and Production Plant Matters. 



We would like to extend our sincerest gratitude to all our customers whose unwaivering support and patronage inspired us through the difficult times.

After a standoff which lasted for more than one week, Goldilocks Bakeshop Inc. is pleased to announce that the situation outside our production plants has been peacefully and fairly resolved. We are very thankful to all the parties involved who made it possible to achieve conciliation through diplomacy an dialogue.

Special gratitude, however, goes to all our loyal customers. Far beyond being obliged we are humbled by the patience support and understanding you have shown us in light of our recent challenges. Even while we were busy ensuring that our production and services remained as close as possible to peak efficiency, your kind patronage never wavered. Now that our operations are returning to normal, please expect the same kind of Goldilocks service you have grown accustomed to very soon.

As we reaffirm our commitment of excellence, we would also like to thank all the members of the Goldilocks family: our franchisees, affiliates, supliers, managers, and employees. Our company's success would not be possible without your hard work and dedication, and you continue to help shape Goldilocks in serving our valued customers.

Thanks to all of you for making Goldilocks the country's number one bakeshop... you're the 1!

Employees Strike Over Contract

Staff Strike over Closure of Salary Pension Scheme

Press Release for Brand Winning Award

A Sample Press Release for a brand winning an award

 

Bio-home won the prestigious 2009 GOOD DESIGN Award by The Chicago Athenaeum Museum of Architecture and Design 

bio-home, the latest brand added to the portfolio of Lam Soon’s household care category, has won the 2009 GOOD DESIGN award conferred by the Chicago Athenaeum Museum of Architecture and Design, the oldest and most prestigious international awards program for design and graphic design. 

“We are delighted to be named one of the winners of this prestigious design award,” said Mr Whang Shang Ying, Managing Director of Lam Soon. “With a strong innovative team combining our best expertise in R&D, technical packaging and design, we are proud in playing a leading role in driving the eco friendly household category. bio-home dishwashing liquid, is hard on grease yet gentle on the hands and the environment, all in a well-designed package. I think consumers will be pleased.”

Brand Identity: The Art of Package and Label Design

Package design defines your brand.

TaKaRa Banana au Lait packaging by Naoto Fukasawa

As Jonathan Sands, the chairman of Elmwood Design says in his article

Packaging design is :
• a means of protecting the contents of a package 
• a contributor to the cost of the end product 
• a sales canvas on which to promote the product's attributes and benefits
• a part of the product experience itself

Its your brand's unique skin that the consumer easily identifies with. 

Brand Labels makes products easy targets on supermarket shelves.

Design today has never been this forward.

Its up to the clients to take the risk and let creativity reign.

Package design can help your product stand out in a sea of competitors. Regardless, if you are the most tasty or not.

Package design can let your brand tell its story and it doesn't have to be boring.

Quirky Tea Bag packaging

Also check out this useful article Jonathan Sands's ten golden rules for commissioning successful packaging design

For more marvelous high-end packaging design visit the site http://lovelypackage.com

Press Release Restaurant Promo for Boxing Event

Brace yourself for another pound for pound showdown as ultimate boxing champion Manny Pacquiao takes on Joshua Clottey.

Watch it live on March 14 8am-1:30pm only at Max's Restaurants. Tickets are priced at P850 each (this includes P300 consumable drinks).

Available at Max's Antipolo, Max's Las Piñas, Max's Scout Tuazon, Max's Taytay and Max's Dasmariñas. Reserve your seats now!!